On 11 November 2025, the President of the Maldives, Dr. Mohamed Muizzu, ratified the Trademark Bill, which has now been promulgated as the Trademark Act (Law No. 19/2025) through publication in the Government Gazette. The Act will enter into force on 11 November 2026, followed by a 12-month transition period for existing Trademark owners…
In the race for innovation, speed is everything. According to statistical data published by the Japan Patent Office (JPO), among the ASEAN6 Patent Offices (the six ASEAN countries with the highest Patent rankings), the Directorate General of Intellectual Property of Indonesia (DGIP) is recorded as the office with the shortest total pendency—meaning the duration from…
In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country. Today, MATCHAMAN has become a rising name…
In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities. Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…
At the 47th ASEAN Summit held on 26–28 October in Kuala Lumpur, Malaysia, Timor Leste was ratified as the 11th member of ASEAN. Under the “Trade in Goods” framework, you may consider Timor Leste as your next export destination, since ASEAN membership brings more competitive tariffs, efficiency, and easier distribution within the region. But…
This question often arises amid the growing investment climate in Indonesia’s manufacturing industry. But what if the answer is: “not entirely safe”? What should you do to address all the risks? Risk of Infringement Even if you are the one manufacturing the product, the Trademark being used may already have been registered by…
Jakarta, 18 September 2025 – We are pleased to share that AFFA has been recognized with two awards at the Indonesia Law Firm Awards 2025, organised by Asia Business Law Journal. We received recognition as: Best Boutique Law Firm in Indonesia IP Enforcement Firm About the Awards The Indonesia Law Firm Awards…
In a significant development for Intellectual Property rights protection in Indonesia, AFFA Intellectual Property Rights has officially submitted a request to the Directorate General of Intellectual Property (DGIP) on 11 September 2025 to implement a landmark court decision by recording the invalidation of the “Deli Waffle + Logo” Trademark (No. IDM001120480) owned by ICEN LESTARI.…
In an encouraging update from Indonesia’s Directorate General of Intellectual Property (DGIP), the second quarter of 2025 recorded a total of 82,661 IP applications, with an impressive 92.99% of them already resolved—an increase of 7.45% compared to the same period last year. Here’s a quick breakdown: Copyrights: 41,855 applications, 100% resolved Trademarks: 33,613 applications,…
![[Policy Insight] Free from Tariffs for U.S. Brands to Indonesia — Why Trademark Protection Is Your First Move - AFFA IPR](https://affa.co.id/global/wp-content/uploads/sites/10/2025/07/landscape-2-1-650x366.jpg "policy-insight-free-from-tariffs-for-us-brands-to-indonesia-why-trademark-protection-is-your-first-move-affa")
A new trade agreement between the United States and Indonesia, announced by President Donald J. Trump, marks a turning point for U.S. businesses eyeing Southeast Asia. The key highlights: Full market access for U.S. goods—no tariffs, no non-tariff barriers. Indonesia commits to purchasing $15 billion in U.S. energy, $4.5 billion in agricultural goods, and…