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MATCHAMAN’s Trademark Strategy: A Blueprint for Indonesian Brands Going Global through the Madrid Protocol - AFFA IPR

-November 5, 2025

In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country....

Can a “Hashtag” Be Registered as a Trademark in Indonesia? - AFFA IPR

-November 3, 2025

In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities.   Some examples of commonly...

A New Wave of Tuberculosis R&D in Indonesia: Industry Must Stay Alert—Drug Patents Are Heating Up! - AFFA IPR

-October 31, 2025

At the beginning of 2025, Indonesia once again drew global attention as it joined international efforts to fight tuberculosis (TB), an ancient infectious disease. The collaboration between the Indonesian government and the Bill & Melinda Gates Foundation became a major highlight following news that Indonesia was selected...

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