Indonesia trademark registration – AFFA Intellectual Property Rights

AFFA Represents Neo Factory Co., Ltd. (Thailand) in the Invalidation of the D-Nee Trademark Registration in Indonesia

Intellectual Property, TrademarkBy AFFA IPR April 18, 2026 Leave a comment

In an increasingly competitive business landscape, a Trademark is not merely an identity—it is a strategic asset that determines trust, reputation, and business sustainability. However, in practice, not all business actors fully understand the importance of comprehensive Trademark protection from the outset. A recent decision by the Supreme Court of the Republic of Indonesia, Number 1337 K/Pdt.Sus-HKI/2025 Jo. Number 125/Pdt.Sus-Merek/2024/PN.Niaga.Jkt.Pst, reaffirms this point and serves as an important reminder for businesses not to underestimate the legal aspects of Intellectual Property in Indonesia. Case Chronology This case arose from the registration of a Trademark in Indonesia by a party whose mark bore substantial similarity to a trademark owned by a Thai trademark owner. Below is the key timeline: May 15, 1997 The original owner registered its Trademark in its home country (Thailand) for various Class 3 products such as soap, lotion, and personal care items. Global Expansion (following years) The Trademark was subsequently registered and used in multiple countries, including China, Malaysia, Bahrain, Cambodia, Laos, the United Arab Emirates, and Vietnam. December 19, 2018 A party in Indonesia filed a Trademark application with a name and appearance that were substantially similar. December 4, 2020 The Trademark obtained protection in Indonesia after undergoing the examination process. At this point, there was a gap of more than 21 years since the original registration by the rightful owner. December 23, 2024 AFFA, acting as the Plaintiff, filed a lawsuit to invalidate the Trademark registration against the Defendant at the Commercial Court of the Central Jakarta District Court. March 20, 2025 The Commercial Court at the Central Jakarta District Court issued an initial decision rejecting the claim of the original Trademark owner. March 27, 2025 A cassation appeal was filed by the original Trademark owner to the Supreme Court. April 9, 2025 The cassation memorandum was officially received by the court. December 17, 2025 The Supreme Court, at the cassation level, granted the cassation petition filed by AFFA. In its considerations, the Supreme Court stated that: The Indonesian Trademark had substantial similarity to the original Trademark. The registration was made in bad faith. The act had the potential to create unfair competition and mislead consumers. Based on these findings, the Supreme Court: Granted the cassation petition; Overturned the previous decision; Declared the Trademark registration in Indonesia invalid; and Ordered its removal from the general Trademark register. This case highlights one crucial point: Trademark protection is a business strategy, not merely an administrative process. The more than two-decade delay in this case demonstrates that failure to secure rights in a particular country can open opportunities for other parties to take advantage. At the same time, this decision provides reassurance that the Indonesian legal system continues to protect parties with strong grounds of use and established reputation. Business actors should consider the following strategic measures: Secure Trademark protection early, including in target expansion countries. Conduct comprehensive clearance searches before filing a Trademark. Build and consistently document brand reputation. Be prepared to enforce rights in the event of infringement. With the right approach, a Trademark becomes not only a business identity but also a solid foundation for long-term growth. Proper guidance from the outset will help ensure that each protection step is carried out strategically, minimizing the risk of disputes and preserving business value. Should you need further information regarding Trademark protection in Indonesia, feel free to contact us through the following channels and receive a FREE 15-minute consultation: 📩 E-Mail : [email protected] 📞 Book a Call : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 About AFFA: Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support—from prosecution and licensing to enforcement and commercialization—in Indonesia’s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including “Best Boutique Law Firm in Indonesia” and “IP Enforcement Firm” at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a “Recommended Firm 2024 — Indonesia” by WTR 1000: The World’s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.

如何根据2026年第5号法律部长条例认定印度尼西亚的驰名商标？

Intellectual Property, TrademarkBy AFFA IPR April 16, 2026 Leave a comment

在当今全球化且竞争激烈的市场环境中，**驰名商标（well-known mark）**在商标保护中发挥着至关重要的作用。与普通商标不同，驰名商标因其卓越的声誉和广泛的认知度，即使在非类似商品或服务类别中，也可获得更广泛的法律保护。鉴于其重要性，印度尼西亚通过《2026年第5号法律部长条例》（以下简称“该条例”）对商标注册制度进行了完善，并明确规定了认定驰名商标的更清晰、更系统化的标准。本文将概述该条例下用于评估驰名商标地位的关键因素。驰名商标认定的法律依据根据该条例，驰名商标的认定标准规定于第36条。该条例并未依赖单一标准，而是采用多因素综合评估方法，确保驰名商标的认定基于全面且客观的考量。驰名商标认定的主要标准公众认知程度首要考虑因素是商标在公众中的知名程度，尤其是在相关行业领域内的认知度。若商标具备以下特点，则可能被认定为驰名商标：具有较高的品牌记忆度在消费者中具有广泛认知在所属行业中具有显著影响力该因素体现了一个核心原则：驰名商标必须是广为人知的，而不仅仅是完成注册的商标。销售额及盈利能力另一关键指标是商标的商业表现，包括：商品或服务的销售额商标使用所产生的利润良好的商业表现表明该商标已获得市场的广泛认可并具有较高的经济价值。市场份额该条例还考虑商标所占据的市场份额。较高或主导性的市场份额意味着：商标具有较强的竞争力在行业中占据重要地位该因素反映了商标在市场中的经济影响力。使用地域范围商标的使用范围越广，其被认定为驰名商标的可能性越高，包括：在印度尼西亚境内的覆盖范围在多个国家或地区的国际使用跨越地域界限的商标更容易被认定为驰名商标。使用期限商标的使用时间长短也是重要考量因素。长期持续使用的商标：展现稳定性建立消费者信任强化品牌认知这一因素体现了时间在建立品牌声誉中的累积价值。宣传力度与投入该条例还评估商标的推广活动，包括：广告宣传市场营销策略品牌建设投入持续且高强度的推广有助于显著提升商标的知名度和声誉。境外商标注册情况国际注册是一个重要的辅助因素。若商标在多个国家或地区获得注册或申请注册，尤其是在发达市场中，则表明其具有全球认知度，并有助于强化其驰名商标地位。执法与法律认定情况商标维权成功与否同样具有参考价值，包括：法院判决行政裁定官方机构的认定已被权威机构认定为驰名商标的情况具有重要的证据效力。内在价值与声誉最后，该条例还考虑商标的内在价值，包括：品牌声誉消费者信任商品或服务的质量保证该因素体现了品牌资产中无形但关键的价值。整体评估方法需要强调的是，该条例并不要求同时满足所有标准。相反，驰名商标的认定基于整体性评估，即：各项因素在具体情境下综合考量依据整体证据的强度进行判断这种灵活的方法使监管机构能够适应不同行业及商业模式。对品牌所有人的启示该条例通过明确标准，为品牌所有人提供了更高的法律确定性，同时也传递了一个重要的战略信息： “驰名商标的形成，并非行政认定的结果，而是长期商业经营、市场推广与法律保护共同作用的成果。” 为了巩固其市场地位，品牌所有人应：持续投入品牌建设扩大市场覆盖范围维护完善的商标注册体系积极进行权利维权总体而言，该条例为印度尼西亚驰名商标的认定建立了一个全面且结构化的法律框架。通过综合考虑公众认知、商业表现、地域覆盖以及法律执行等因素，该条例确保只有真正具备市场影响力和品牌声誉的商标，才能获得驰名商标的认定。对于企业而言，这再次强调了一个关键理念：知识产权，尤其是商标，不仅仅是法律形式，更是一项必须长期经营、保护并加以运用的战略性资产。如果您需要了解更多关于印尼驰名商标保护方面的信息，请通过以下渠道联系我们，即可获得15分钟的免费咨询： 📩 电子邮件：[email protected] 📞 电话预约：+62 21 83793812 💬 WeChat：@AFFAIPR 关于 AFFA： AFFA 知识产权事务所成立于1999年，是一家总部位于印度尼西亚的精品知识产权律师事务所，专注为国际品牌与创新者提供全方位服务，包括申请注册、许可授权、执法维权及商业化支持，助力客户在印尼不断发展的知识产权环境中稳健发展。本所因卓越表现广受认可，荣获 Asia Business Law Journal 颁发的“2025年度印度尼西亚最佳精品律师事务所”及“知识产权执法事务所”称号，并入选 WTR 1000 “2024年度推荐事务所（印度尼西亚）”。更多信息请访问：www.affa.co.id

How to Determine a Well-Known Trademark in Indonesia According to the Ministry of Law Regulation No. 5 Year 2026?

Intellectual Property, TrademarkBy AFFA IPR April 16, 2026 Leave a comment

In today’s globalized and highly competitive marketplace, the concept of a well-known mark plays a critical role in Trademark protection. Unlike ordinary Trademarks, well-known marks enjoy broader legal protection—even across dissimilar goods or services—due to their strong reputation and recognition. Recognizing this importance, Indonesia has refined its legal framework through the Ministry of Law Regulation No. 5 of 2026 on Trademark Registrations (the “Regulation”), which provides clearer, more structured criteria for determining whether a Trademark qualifies as a well-known mark. This article outlines the key factors used under the Regulation to assess well-known mark status in Indonesia. Legal Basis for Well-Known Mark Recognition Under the Regulation, the criteria for determining a well-known mark are stipulated in relation to Article 36 of the Ministry of Law Regulation No. 5 of 2026 on Trademark Registrations. Rather than relying on a single determinant, the Regulation adopts a multi-factor assessment, ensuring that recognition as a well-known mark is based on comprehensive and objective considerations. Key Criteria for Determining a Well-Known Trademark Level of Public Recognition The primary consideration is the extent to which the Trademark is known by the public, particularly within its relevant business sector. A Trademark may be considered well-known if it has achieved: Strong reputation recall. Widespread recognition among consumers. Significant presence in its industry. This factor reflects the fundamental principle that a well-known Trademark must be widely recognized, not merely registered. Sales Volume and Profitability Another key indicator is the commercial success of the Trademark, including: Sales volume of goods and/or services. Profits generated from the use of the Trademark. High commercial performance demonstrates that the Trademark has gained substantial market acceptance and economic value. Market Share The Regulation also considers the market share controlled by the Trademark owner. A dominant or significant market share indicates that: The Trademark is highly competitive. It plays a major role within its industry. This factor highlights the economic influence of the Trademark in the marketplace. Geographical Scope of Use The broader the geographical reach of a Trademark, the stronger its claim to well-known status. This includes: Domestic coverage across Indonesia. International presence in multiple jurisdictions. A Trademark that transcends borders is more likely to be recognized as well-known. Duration of Use Longevity is another important factor. A Trademark that has been used consistently over a long period: Demonstrates stability. Builds consumer trust. Reinforces brand recognition This reflects the cumulative value of time in establishing a reputation. Intensity of Promotion and Investment The Regulation also evaluates the extent of promotional activities, including: Advertising campaigns. Marketing strategies. Investment in brand development. Substantial promotional efforts contribute significantly to building a Trademark’s reputation. Trademark Registrations in Other Countries International registration is a strong supporting factor. If a Trademark is registered in various classes in multiple jurisdictions, it indicates global recognition and strengthens its well-known status. Registrations in developed, advanced markets are seen as more important and carry more weight. Enforcement and Legal Recognition The success of Trademark enforcement actions is also relevant. This includes: Court decisions. Administrative rulings. Official recognition by authorities. A Trademark that has been legally recognized as well-known carries significant evidentiary weight. Inherent Value and Reputation Finally, the Regulation considers the intrinsic value of the Trademark, derived from: Its reputation. Consumer trust. Quality assurance of goods/services This factor reflects the intangible yet critical value of brand equity. A Holistic Assessment Approach It is important to emphasize that the Regulation does not require all criteria to be fulfilled simultaneously. Instead, the determination of a well-known mark is based on a holistic assessment, in which each factor is evaluated in context, and the overall strength of the evidence is considered. This flexible approach allows authorities to adapt to different industries and business models. Implications for Brand Owners The introduction of clear criteria under the Regulation provides greater legal certainty for brand owners. However, it also underscores an important strategic message: “Becoming a well-known mark is not an administrative status—it is the result of sustained business, marketing, and legal efforts.” To strengthen their position, brand owners should: Invest consistently in brand building. Expand market presence. Maintain proper trademark registrations. Actively enforce their rights In the end, the Regulation establishes a comprehensive and structured framework for determining well-known marks in Indonesia. By incorporating factors such as recognition, commercial performance, geographical reach, and legal enforcement, the Regulation ensures that well-known status is granted only to marks with genuine market strength and reputation. For businesses, this serves as a clear reminder that intellectual property—particularly trademarks—is not merely a legal formality, but a strategic asset that must be actively developed, protected, and enforced over time. Should you need further information regarding the protection of well-known marks in Indonesia, please contact us through the channels below and receive a FREE 15-minute consultation: 📩 E-Mail : [email protected] 📞 Book a Call : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 About AFFA: Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support—from prosecution and licensing to enforcement and commercialization—in Indonesia’s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including “Best Boutique Law Firm in Indonesia” and “IP Enforcement Firm” at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a “Recommended Firm 2024 — Indonesia” by WTR 1000: The World’s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.

【更新】2026年法務人権大臣規則第5号に基づく最新の商標出願書類および要件

Intellectual Property, TrademarkBy AFFA IPR April 8, 2026 Leave a comment

当事務所の以前の記事「インドネシア最新特許規則の完全ガイド：法務大臣規則第6号（2026年）に基づく特許出願制度」を更新し、2026年法務人権大臣規則第5号に基づく最新の商標出願に関する必要書類および要件を改めて整理いたしました。インドネシア国外に居住する商標出願人に対する出願要件は以下のとおりです：インドネシア国外に居住する出願人は、本人確認書類を提出する必要はありません。出願人が会社・法人である場合、定款／設立証書／営業許可証／会社証明書を提出する必要があり、これらは現地での合法化手続を経たうえで、認定翻訳者によってインドネシア語に翻訳されなければなりません。これらの手続については、当方にてサポートすることが可能です。優先権を主張する場合、優先権証明書の認証済み写しを提出し、認定翻訳者によるインドネシア語訳を添付する必要があります。委任状（Power of Attorney）。商標権所有声明書。出願時に上記書類が提出されていない場合でも出願手続は進行可能ですが、商標庁より方式審査通知が発行され、通知日から2か月以内に不足書類を提出するよう求められます。実体審査の期間実体審査は迅速化されており、第三者からの異議申立てがない場合、最長30日以内に完了する可能性があります。一方、異議申立てがある場合は、最長90日以内に実体審査が完了します。不可抗力（フォース・マジュール）戦争、革命、暴動、労働争議、自然災害、またはこれらに類する緊急事態が発生した場合、出願人は、出願手続、優先権主張、名称・住所の変更、権利移転の記録、商標拒絶に対する応答提出など、各種手続における書類提出期限の延長を申請することが可能です。本規則の施行日以降に提出されるすべての出願は本新規定が適用されます。一方、施行日前に提出された出願については、従来の規定に基づき引き続き処理されます。インドネシアにおける商標登録および保護に関する新規則についてご不明点がございましたら、下記の連絡先までお気軽にお問い合わせください。15分間の無料相談をご提供しております。 📩 E-Mail : [email protected] 📞 お電話予約　 : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 AFFAについて AFFA Intellectual Property Rightsは、1999年に設立されたインドネシア拠点のブティック型知的財産法律事務所です。国際的なブランドおよびイノベーターに対し、インドネシアのダイナミックな知的財産環境において、出願手続、ライセンス、権利行使、商業化に至るまで、包括的なサービスを提供しています。当事務所はその卓越した実績により高く評価されており、Asia Business Law Journal主催の「Indonesia Law Firm Awards 2025」において「インドネシア最優秀ブティック法律事務所」および「IPエンフォースメント・ファーム」を受賞しています。また、WTR 1000（世界有数の商標専門家ランキング）においても「Recommended Firm 2024 — Indonesia」として掲載されています。詳細については、以下のウェブサイトをご覧ください：www.affa.co.id

【印度尼西亚—紧急更新】基于2026年第5号法律部长条例的最新商标申请文件及要求

Intellectual Property, TrademarkBy AFFA IPR April 8, 2026 Leave a comment

我们已根据2026年第5号法律部长条例（自2026年4月1日起生效），整理了最新且全面的商标申请文件及要求摘要。对于居住在印度尼西亚境外的商标申请人，申请要求如下：境外申请人无需再提交身份证明文件。如申请人为公司/法人实体，则需提交公司章程/设立契约/营业执照/公司注册证明，并须在当地完成合法化手续，且由宣誓翻译员翻译成印尼语。我们可协助您及/或您的客户完成上述要求。如主张优先权，需提交已完成合法化手续并由宣誓翻译员翻译成印尼语的优先权证明文件副本。授权委托书。商标权属声明。如申请人在提交申请时未能提供上述文件，申请仍可继续进行，但商标局将发出形式审查通知，要求申请人在通知之日起2个月内补交缺失文件。实质审查时间实质审查流程已加快：如无第三方提出异议，审查最长期限为30天；如存在异议，审查最长期限为90天。不可抗力情形如发生不可抗力事件（如战争、革命、社会动乱、罢工、自然灾害或类似紧急情况），申请人可申请延长期限，以完成各项文件提交，包括初始申请、优先权主张、名称/地址变更、权利转让登记，以及对商标驳回的答复。本条例生效后，自公布之日起提交的所有申请均适用新规定；而在此之前提交的申请，仍将按照原有规定处理。如您对印度尼西亚商标注册及保护的新规有任何疑问，欢迎通过以下方式联系我们，并获取15分钟免费咨询： 📩 电子邮件：[email protected] 📞 电话预约：+62 21 83793812 💬 WeChat：@AFFAIPR 关于 AFFA： AFFA 知识产权事务所成立于1999年，是一家总部位于印度尼西亚的精品知识产权律师事务所，专注为国际品牌与创新者提供全方位服务，包括申请注册、许可授权、执法维权及商业化支持，助力客户在印尼不断发展的知识产权环境中稳健发展。本所因卓越表现广受认可，荣获 Asia Business Law Journal 颁发的“2025年度印度尼西亚最佳精品律师事务所”及“知识产权执法事务所”称号，并入选 WTR 1000 “2024年度推荐事务所（印度尼西亚）”。更多信息请访问：www.affa.co.id

[INDONESIA – URGENT UPDATE] The Latest Directive on Trademark Application Documents and Requirements Based on Minister of Law Regulation No. 5 of 2026

Intellectual Property, TrademarkBy AFFA IPR April 8, 2026 Leave a comment

Updating our previous article, “Indonesia New Trademark Registration Rules: Scanned Passport & Article of Association are Now Mandatory for Foreign Applicants”, we have compiled the latest, comprehensive summary of the documents and requirements for trademark application filings based on Minister of Law Regulation No. 5 of 2026 as of April 1, 2026. For the Trademark applicants residing outside of Indonesia, the filing requirements will be as follows: Applicants domiciled outside Indonesia are no longer required to submit identity documents. If the applicant is a company/corporation, the Articles of Association/Deed of Establishment/Business License/Company Certificate must be locally legalized and sworn-translated into Indonesian by a sworn translator. We can assist you and/or the client with these requirements. Legalized copy of Priority Documents, sworn-translated into Indonesian by a sworn translator (if claiming Priority Rights). Power of Attorney. Statement of Mark Ownership. In the event the applicant fails to provide the aforementioned requirements at the time of filing, the filing can still proceed, but the Trademark Office will issue a formality office action to instruct the applicant to submit the missing requirement(s) within 2 months from the date of the letter. Substantive Examination Timeline The substantive examination process has been accelerated. If no opposition is filed by third parties, the examination may be completed within a maximum of 30 working days. However, if an opposition is filed, the substantive examination will be completed within a maximum of 90 working days. However, please be mindful that the actual practice may differ, and the process may take longer than the prescribed time in the regulation. Force Majeure Conditions In the event of force majeure—such as war, revolution, civil unrest, labor strikes, natural disasters, or similar emergencies—the Applicant may request an extension of time to fulfill document requirements for various processes, including initial filing, priority claims, changes of name/address, recordal of assignment, and submission of responses to trademark refusals. With the enactment of this regulation, all applications filed from the date of promulgation will be subject to these new provisions. Meanwhile, applications filed before this regulation will continue to be processed under the previous rules. Should you have questions regarding the new regulations on Trademark registration and protection in Indonesia, please contact us through the channels below and receive a free 15-minute consultation: 📩 E-Mail : [email protected] 📞 Book a Call : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 About AFFA: Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support—from prosecution and licensing to enforcement and commercialization—in Indonesia’s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including “Best Boutique Law Firm in Indonesia” and “IP Enforcement Firm” at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a “Recommended Firm 2024 — Indonesia” by WTR 1000: The World’s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.

インドネシア新商標登録規則：外国出願人に対し、パスポート写しおよび定款の提出が必須に

Intellectual Property, TrademarkBy AFFA IPR April 7, 2026 Leave a comment

インドネシア共和国政府は、商標登録に関する規則の改正を内容とする法務大臣規則第5号（2026年）を正式に施行しました。本規則は、従来の法務人権大臣規則第67号（2016年）（その改正を含む）に代わるものであり、現行の法的発展および実務上のニーズに適合しなくなったことを背景としています。さらに、本規則は、雇用創出法（2023年法律第6号、いわゆるオムニバス法）を実施するものであり、同法により商標および地理的表示に関する法律の複数の規定が改正されています。本規則の主な改正点出願要件に関する主な変更は、第2条第4項において規定されており、商標出願に必要な書類が明確化されています。主なポイントは以下のとおりです。個人出願人：身分証明書／パスポートの提出が必須化個人出願人の本人確認書類として、以下の書類の提出が必須となりました：国民身分証明書（KTP）児童身分証明書（KIA）一時滞在許可証（KITAS）永久滞在許可証（KITAP）また、本規則により、KIA（児童身分証明書）が正式な本人確認書類として明確に認められました。外国出願人については、直接出願であっても代理人を通じた出願であっても、パスポートのスキャン写しの提出が必要となります。法人出願人：取締役の身分証明書／パスポートおよび定款の提出が必須出願人が法人（国内外を問わず）の場合、以下の書類の提出が必須となります：取締役の身分証明書またはパスポートのスキャン写し会社の定款優先権主張：認証翻訳の提出が必要優先権を主張する場合、優先権証明書には、宣誓翻訳者によるインドネシア語訳を添付する必要があります。本規則の施行により、施行日以降に提出されるすべての商標出願は、新たな要件に従う必要があります。一方、施行前に提出された出願については、従来の規則に基づき引き続き審査されます。インドネシアにおける商標登録および保護に関する新規則についてご不明点がございましたら、下記の連絡先までお気軽にお問い合わせください。15分間の無料相談をご提供しております。 📩 E-Mail : [email protected] 📞 お電話予約　 : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 AFFAについて AFFA Intellectual Property Rightsは、1999年に設立されたインドネシア拠点のブティック型知的財産法律事務所です。国際的なブランドおよびイノベーターに対し、インドネシアのダイナミックな知的財産環境において、出願手続、ライセンス、権利行使、商業化に至るまで、包括的なサービスを提供しています。当事務所はその卓越した実績により高く評価されており、Asia Business Law Journal主催の「Indonesia Law Firm Awards 2025」において「インドネシア最優秀ブティック法律事務所」および「IPエンフォースメント・ファーム」を受賞しています。また、WTR 1000（世界有数の商標専門家ランキング）においても「Recommended Firm 2024 — Indonesia」として掲載されています。詳細については、以下のウェブサイトをご覧ください：www.affa.co.id

The Ultimate Guide to Indonesia’s Latest Patent Regulation Under the Ministry of Law Regulation No. 6 Year 2026 on Patent Applications

Patent, Intellectual PropertyBy AFFA IPR March 20, 2026 Leave a comment

The Government of the Republic of Indonesia has recently enacted the Ministry of Law Regulation No. 6 of 2026 concerning Patent Applications (hereinafter referred to as the “Regulation”), establishing an updated regulatory framework governing the procedural aspects of Patent filings before the Directorate General of Intellectual Property (DGIP). The new regulation represents an important development in Indonesia’s Patent administration, reflecting the government’s continuing efforts to enhance the efficiency, transparency, and legal certainty of the national intellectual property system. Furthermore, the regulation serves as the implementing regulatory framework for the latest amendment to the Patent Law under the Law No. 65 Year 2024 on the Third Amendment of the Law No. 13 Year 2016 on Patents. From a practical perspective, the regulation introduces a number of procedural refinements and clarifications that are relevant to Patent applicants and practitioners managing Patent portfolios in Indonesia. In particular, the new provisions address several aspects of the Patent application process, including filing formalities, supporting documentation, and administrative procedures before the DGIP. As Indonesia continues to attract increasing levels of technological investment and innovation-driven activity, understanding these regulatory developments will be essential for applicants seeking effective and timely Patent protection in the jurisdiction. We herewith provide you with the summary of the Regulation for your perusal: Minimum Information and Document Requirements for Application Article 2 of the Regulation stipulates the minimum information required for the submission of a Patent application. These requirements include the following: a. the date, month, and year of the Application letter; b. the name, full address, and nationality of the Inventor; c. the name, full address, and nationality of the Applicant, in the event that the Applicant is not a legal entity; d. the name and full address of the Applicant, in the event that the Applicant is a legal entity; e. the name and full address of the Attorney, in the event that the Application is filed through an Attorney; f. the title of the Invention; g. the name of the country and the Filing Date of the first Application, in the event that the Application is filed with a Priority Right; and h. the Patent Cooperation Treaty (PCT) number and the international Filing Date, in the event that the Application is filed based on the Patent Cooperation Treaty. Furthermore, an application should also be complemented with the following: a. Title of invention; b. Description of the Invention; c. Claims defining the scope of protection sought; d. Abstract of the Invention; e. Drawings, where the Application includes drawings necessary for the understanding of the Invention; f. Power of Attorney, where the Application is filed through a licensed IP attorney/agent; g. Assignment of Rights to the Invention, where the Application is filed by an Applicant who is not the Inventor; h. Certificate confirming the status of a micro or small enterprise, educational institution, or government research and development institution, issued by the competent authority, where the Applicant qualifies under such category – however, this only applies to local entity; i. Certificate of deposit of a microorganism, where the Application relates to a microorganism; and j. Statement from the Applicant regarding the origin of Genetic Resources and/or Traditional Knowledge, where the Invention involves Genetic Resources and/or Traditional Knowledge. Sub Sections and Sequence Listinga. Field of the Invention A description and explanation of the technical field to which the Invention relates. b. Background of the Invention An explanation of the technical background of the Invention, known to the Applicant, is necessary for understanding, searching, and examining the Invention. This section may also refer to prior documents forming part of the technical background and may include an explanation of the technical advantages and benefits of the Invention compared with existing technologies in the same field. c. Brief Summary of the Invention A concise explanation describing the embodiment of the Invention and how it may be implemented. d. Brief Description of the DrawingsA short explanation of matters relating to the drawings, where the Application includes drawings. e. Detailed Description of the Invention A complete explanation of at least one method of carrying out the Invention. Where appropriate, the description may refer to the accompanying drawings and must explain how the Invention can be applied in industry or used in practice, particularly where the nature of the Invention makes it difficult to describe purely in words. f. Sequence Listing Where applicable, a sequence listing provided in a format compliant with international standards and submitted in Portable Document Format (PDF). Both English and Indonesian Translations Must Be Submitted Article 7 of the Regulation stipulates that in the event that the Patent description is written in foreign languages other than English, the applicant will still be required to provide the English AND Indonesian translations within 30 days from the date of application. There is no extension of time for this submission, and we encourage the applicants to provide the required translations within the deadline. National Phase Entry Deadline and Extension Under Article 37 of the Regulation, a Patent application filed under the Patent Cooperation Treaty (PCT) designating Indonesia must be submitted to the Minister as the receiving authority for the national phase entry within a period of no later than 31 (thirty-one) months, calculated from: a. the international filing date; or b. the earliest priority date. Where an application is submitted after the 31-month time limit, the applicant or their authorized representative may be granted an extension for filing the application, subject to the payment of the applicable fee in accordance with the prevailing regulations governing Non-Tax State Revenue (PNBP) within the Ministry of Law. The extension of time referred to above may be granted for a maximum period of 3 (three) months from the expiration of the filing deadline, calculated from the international filing date. Furthermore, an extension may be granted for a maximum period of 12 (twelve) months from the expiration of the filing deadline, calculated from the earliest priority date. If the application is filed beyond the extension periods…

Absolute Grounds for Trademark Refusal in Indonesia: Morality, Public Order & Descriptiveness

Intellectual Property, TrademarkBy AFFA IPR March 17, 2026 Leave a comment

Many business owners assume that as long as a name or logo has not been used by another party, it can be registered as a Trademark without any issue. In practice, however, during the examination process at the Indonesian Trademark Office (DGIP), there are several reasons why a Trademark Application may be rejected outright—even without considering whether there is an identical or similar Trademark owned by another party. These reasons are known as “absolute grounds for refusal,” as stipulated in Article 20 of Law No. 20 of 2016 on Trademarks and Geographical Indications. Rejected Without Comparing Other Trademarks Absolute grounds for refusal relate to the substance of the Trademark itself, rather than conflicts with existing Trademarks. In practice, the most common reasons include: Being contrary to morality Being contrary to public order Being descriptive of the goods or services Understanding these three aspects is crucial so that business owners can avoid rejection from the very beginning. Trademarks Contrary to Morality One of the most fundamental reasons for rejecting a Trademark is when the sign is considered to violate societal norms of decency or morality. This may include the use of words, images, or symbols that: Contain pornographic elements Insult or demean certain groups Include vulgar or inappropriate language Potentially offend cultural or religious values The purpose of this rule is to ensure that the trademark registration system does not grant legal protection to signs that may harm social values within society. Examples include: Names containing vulgar expressions Logos depicting symbols that may insult certain beliefs Even if a sign may be considered creative from a marketing perspective, if it is deemed to violate public moral standards, the Trademark Application will most likely be rejected. Trademarks Contrary to Public Order In addition to morality concerns, DGIP may also reject signs considered to be contrary to public order. Public order relates to the broader interests of society and social stability. Therefore, Trademarks containing the following elements may be refused: The use of state symbols without authorization Unauthorized use of symbols of international organizations Elements that may provoke social or political conflict Signs that mislead the public regarding official authority or status For example, the use of national emblems, national flags, or official government symbols in a Trademark is generally not allowed without special permission. The reason is simple: the public may assume that the product has an official connection with a government institution or authority, when in fact it does not. Descriptive Trademarks Another very common reason for Trademark refusal is when the sign is descriptive. A Trademark is considered descriptive when it directly describes: the type of goods or services the quality of the product the function of the product the characteristics of the product the geographical origin of the product For example: The term “DELICIOUS COFFEE” for coffee products The term “FRESH” for beverages The term “SUPER FAST DELIVERY” for courier services The problem with descriptive Trademarks is that such terms must remain available for use by other businesses to describe their own products. If these common terms were granted exclusive rights to one party, other businesses would face difficulties describing their products fairly in the marketplace. Therefore, Indonesian Trademark Law requires that a Trademark must possess distinctiveness in order to be registered. Why Understanding Absolute Grounds for Refusal Matters By analyzing these three grounds for refusal, you can not only minimize the risk of rejection but also gain several advantages: The registration process can proceed more efficiently The risk of losing the registration fees can be minimized Your branding strategy can continue according to plan Should you have further questions regarding the absolute grounds for refusal in Trademark registration in Indonesia or abroad, feel free to contact us through the following channels and receive a FREE 15-minute consultation. 📩 E-Mail : [email protected] 📞 Book a Call : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 About AFFA: Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support—from prosecution and licensing to enforcement and commercialization—in Indonesia’s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including “Best Boutique Law Firm in Indonesia” and “IP Enforcement Firm” at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a “Recommended Firm 2024 — Indonesia” by WTR 1000: The World’s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.

Add More Classes or Register a New Trademark? Which Strategy Is Right for Your Business?

Intellectual Property, TrademarkBy AFFA IPR March 11, 2026 Leave a comment

In an ever-evolving business environment, companies often expand their product lines or enter new business sectors. At this stage, an important question frequently arises: “Is it sufficient to extend Trademark protection by adding more classes, or is it better to register a new Trademark?” Understanding the difference between these strategies is crucial because the decision will affect the scope of legal protection, branding strategy, and future registration costs. Understanding the Trademark Class System In Trademark registration, each application is filed for specific goods or services, which are categorized under the international classification system known as the Nice Classification. For example: Class 25: clothing Class 30: food products such as coffee or biscuits Class 35: trading or retail services Class 43: restaurant or café services If a business uses the same Trademark name across different types of goods or services, its protection can be extended by registering the Trademark in all relevant classes. However, in practice, not every business expansion should rely solely on this strategy. Related article: One Product with Multiple Trademarks: A Smart Protection Strategy or Simply Overkill? 3 Reasons Why Adding Classes May Be More Appropriate Expanding the classes of an existing Trademark is generally more appropriate when the brand identity remains the same and is consistently used across different products or services. Here are several common situations: Expanding Products Under the Same Trademark If a company expands its product line while still using the same Trademark name, adding classes becomes a logical choice. Example: A company owns the Trademark “NUSACOFFEE”, registered for coffee in Class 30. Later, the company begins selling: packaged coffee beans ready-to-drink coffee beverages coffee capsules In this case, Trademark protection can simply be expanded to the relevant classes without creating a new Trademark. A Strong and Well-Known Trademark If a Trademark is already widely recognized in the market, maintaining one consistent brand identity across related product categories can be an effective branding strategy. Example: An electronics company using the same Trademark for products such as: headphones speakers other audio devices In such situations, adding classes can strengthen the protection of an already reputable Trademark. Expanding into Related Services Many businesses initially sell products and later expand into related services. Example: a cosmetics manufacturer opening beauty treatment services a coffee producer opening a coffee shop In such cases, registering the Trademark in additional service classes can extend protection without creating a new brand. 5 Reasons Why Registering a New Trademark May Be the Better Choice On the other hand, there are many situations where registering a new Trademark is the more appropriate strategy rather than simply adding more classes. Different Target Markets If a new product targets a different consumer segment, using the same Trademark may not be effective. Example: A company with an energy drink brand targeting young consumers may want to enter the premium health beverage market aimed at adults. In this situation, a new Trademark may help build a distinct brand identity. Significant Differences in Product Characteristics Products that are fundamentally different often require different branding strategies. Example: A technology company may have a main Trademark for hardware products, but when launching a subscription-based software service, it may choose a new Trademark to create clearer market positioning. Multi-Brand Strategy Many large companies deliberately adopt a multi-brand strategy to reach different market segments. Example: A single company may own several Trademarks within the same product category but with different positioning, such as: premium brand mid-range brand budget brand This strategy allows companies to avoid conflicts in brand image across products. Reducing Risk if One Brand Faces Problems Using one Trademark across too many product categories may increase business risk. If one day: a legal dispute arises the brand’s reputation declines a product faces quality issues the negative impact could spread to all product lines. Having separate Trademarks allows companies to isolate and manage such risks more effectively. Collaboration or New Sub-Brands If a new product is developed in collaboration with another party or launched as a special project, using a new Trademark may be more appropriate. This approach makes it easier to manage: Trademark ownership licensing agreements long-term brand management. Or Combine Both Strategies In modern business practice, many companies do not rely on only one strategy. Instead, they combine both approaches. For example, maintaining a master brand while introducing sub-brands or new Trademarks for specific products. With this approach, companies can: preserve the strength of the main brand while building more specific product identities. Ultimately, the decision between adding classes or registering a new Trademark should not be based solely on administrative considerations. It should also take into account the company’s long-term business and branding strategy. Should you need more information regarding Trademark registration strategies in Indonesia or internationally, feel free to contact us through the following channels and receive a FREE 15-minute consultation. 📩 E-Mail : [email protected] 📞 Book a Call : +62 21 83793812 💬 WhatsApp : +62 812 87000 889 About AFFA: Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support—from prosecution and licensing to enforcement and commercialization—in Indonesia’s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including “Best Boutique Law Firm in Indonesia” and “IP Enforcement Firm” at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a “Recommended Firm 2024 — Indonesia” by WTR 1000: The World’s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.

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