Your IP is Our Expertise – Page 19 – AFFA Intellectual Property Rights

Brushstrokes & Trademarks Indonesia’s Copyright Quirk

Intellectual Property, TrademarkBy AFFA IPR August 2, 2023

Article 65 of the Indonesian Copyright Law crafts a vibrant patchwork in the legal tapestry of intellectual property rights. It explicitly prohibits the registration of a work of art, specifically a painting, as a copyright when it is used as a logo or distinguishing mark for a trade of goods or services or represents a symbol for an organization, business entity, or legal entity. This law paints a clear boundary line in the diverse field of intellectual property rights, where copyrights and trademarks often play tug-of-war. However, an intriguing paradox has emerged in practice. Many parties try to draw double protection by registering the exact artistic representation as both a Trademark and Copyright – in other words, trying to overdo it by “double kill.” This practice takes advantage of a perceived grey area between the two distinct protections, aiming to arm the creator with an extra layer of legal armor. By doing so, they attempt to circumvent the spirit of Article 65, setting up a fascinating legal conundrum and an escalating tug-of-war between the copyright and trademark protection regimes in Indonesia. In the past, there have been some warnings by the Indonesian Copyright Office to unilaterally withdraw the recorded copyrights if they are found to have breached Article 65 of the Copyright Law. A solution to this discrepancy lies in tightening the enforcement by the Indonesian IP Office, ensuring that the lines dividing trademarks and copyrights remain as sharp and clear as the brushstrokes of a master artist. Thus, Article 65 of the Indonesian Copyright Law continues to challenge the art and business words, forcing them to think outside the frame without doubling down on the protection for the same object illegally. Should you have any questions about Copyright Recordation in Indonesia or abroad, please get in touch with us via [email protected].

AFFA IPR: Your Source for Indonesia’s Patent Protection Guide Available on Lexology

Patent, Intellectual PropertyBy AFFA IPR July 31, 2023

We are excited to announce that AFFA Intellectual Property Rights (IPR) has contributed to Lexology, showcasing our commitment to excellence and knowledge sharing. Check out our latest article, “Patent Protection Guide in Indonesia – Getting the Deal Through.” Lexology is a premier legal news and analysis website, delivering international legal updates, insights, and analysis. With over 450 articles published daily from over 800 top law firms and service providers worldwide, it’s a trusted source for legal professionals and decision-makers. At AFFA IPR, we recognize the significance of being associated with Lexology. As one of the leading sources of legal insights, the platform provides valuable, up-to-date information to a global audience. By sharing our expertise, we aim to contribute meaningfully to the legal discourse and offer valuable insights to our peers and clients. Stay updated with the latest developments and insights by following our page on Lexology. Engage with our content, leave comments, and share your thoughts as we foster an open dialogue and collaborative learning environment. For downloadable copies of our articles, reach out to [email protected]. Join us on Lexology as we continue to empower businesses with valuable Intellectual Property insights.

Boom or Bust: The Risk of Patenting a Nuclear Weapon in Indonesia

Patent, Intellectual PropertyBy AFFA IPR July 28, 2023

Oppenheimer, a Christopher Nolan film, has been screened in Indonesia since July 19, 2023. IP practitioners, especially patent observers, must take advantage of this film. Apart from being studded with stars, starting from Cillian Murphy, Emily Blunt, Matt Damon, and Kenneth Branagh to Robert Downey Jr., this film raises the ethical side of an invention that shook the world. As the title suggests, this film exposed Julius Robert Oppenheimer‘s life as the Scientific Director of the Manhattan Project, which developed the first atomic bombs in the United States. After the success of the bomb ending World War II, Oppenheimer became a vocal critic of nuclear weapons. He saw firsthand the destructive power of these weapons and came to believe that they posed a severe threat to humanity. He also thought the patent system was inappropriate for controlling nuclear weapons and was known for not pursuing patents for his inventions. But for that vision, he was ostracized by the US government. A new change came a few years later through the Atomic Energy Act of 1954, specifically Section 218. This act, also known as the Price-Anderson Act, was enacted in response to the development of nuclear energy and the need to regulate its use in the United States. Section 218 of the US Atomic Energy Act states that no patent may be granted for any invention or discovery that is useful solely in utilizing unique nuclear material or atomic energy in an atomic weapon. Any invention or discovery specifically intended for creating or enhancing atomic bombs or other nuclear weapons cannot be granted a patent under this law. The prohibition on patents for atomic weapons is part of the broader regulatory framework aimed at controlling and safeguarding nuclear technology and materials to prevent their misuse and proliferation. The law aims to ensure that nuclear technology is used for peaceful and controlled purposes, such as energy production and medical applications, rather than for weapons of mass destruction. The Indonesian Context In Indonesia, if a Patent application is related to nuclear (weapons), then it is related to the interests of state defense and security as regulated in Article 50 of Law Number 13 of 2016 on Patents: Article 50 (1) If an Invention relates to the interests of state defense and security, the Minister determines that the Application for the Invention is kept private after consulting with the agency administering government affairs in the state defense and security field. (2) The Minister shall let the Applicant or his Proxy know in writing about the determination of the unannounced Application as referred to in section (1). (3) Unannounced application documents consulted with government agencies, as referred to in section (1), are exempt from the provisions as referred to in Article 45 section (1). (4) Government agencies, as referred to in section (1), must maintain the confidentiality of the Invention and Application documents consulted. Thus, it can be concluded that the. Patents related to national security and defense (for example, nuclear weapons) can be protected. It is just that some provisions still prevent these applications from being published to the public in the publication stage for six months due to susceptible and sensitive information that should not be known by the public. In addition, if the Patents are related to weapons, then by law the government can only implement them based on national defense and security considerations. This is regulated in Article 109 of the Patent Law. The implementation itself must be non-commercial and for domestic protection needs only. Article 110 of the Patent Law itself further explains the types of inventions that are “vulnerable” to the use of patents by the government unilaterally, including: firearms; ammo; military explosives; interception; tapping; reconnaissance; encryption devices and cipher analysis devices; and/or other state defense and security processes and/or equipment. In Indonesia alone, there are around 139 patents related to nuclear technology that have been filed so far. However, this request is not directly related to nuclear weapons technology. Based on an accessible patent database, 51 applications were filed by applicants from Russia, 30 from the United States, and 23 from Indonesia. Should you have any questions about Patent Protection in Indonesia or abroad, please contact us at [email protected]. Source: LEMELSON-MIT BELFER CENTER Law No. 13 of 2016 on Patents (Patent Law)

The Whitest Paint: Innovation for a Hot Planet

Patent, Intellectual PropertyBy AFFA IPR July 24, 2023

Scientists at Purdue University, Indiana, United States have developed a new white paint that could revolutionize the cooling industry. The paint, which is made from a combination of titanium dioxide, barium sulfate, and silica, can reflect sunlight more effectively than any other white paint on the market. This means that it can help to keep buildings cooler in hot weather, reducing the need for air conditioning. The potential benefits of this new paint are enormous. In the United States alone, air conditioning accounts for about 15% of all electricity consumption. If this new paint could be widely adopted, it could help to reduce electricity demand and emissions significantly. In addition to the environmental benefits, the new paint could also have significant economic implications. The cooling industry is worth billions of dollars, and this new paint could open up new markets for businesses that manufacture and sell paint. The intellectual property implications of this new paint are also significant. Xiulin Ruan, a professor of mechanical engineering at Purdue University, and his students who developed the paint have filed for a new patent this July, and there will likely be a great deal of interest from other companies in licensing the technology. The development of this new white paint is a breakthrough in the fight against climate change because it could be used in a variety of applications, including roofing, siding, insulation, or even cars. Intellectual property stakeholders should be paying close attention to this technology. Even though the patent application for the new paint is still pending, the scientists who developed the paint are likely to be granted a patent, which would give them exclusive rights to the technology. The Culmination of Years of Research Back in 2020, Dr. Ruan and his students unveiled their creation: a type of white paint that can act as a reflector, bouncing 95 percent of the sun’s rays away from the Earth’s surface, up through the atmosphere, and into deep space. A few months later, they announced an even more potent formulation that increased sunlight reflection to 98 percent. The paint’s properties are almost superheroic. It can make surfaces as much as eight degrees Fahrenheit cooler than ambient air temperatures at midday, and up to 19 degrees cooler at night, reducing temperatures inside buildings and decreasing air-conditioning needs by as much as 40 percent. “It is cool to the touch, even under a blazing sun,” Dr. Ruan said. Unlike air-conditioners, the paint doesn’t need any energy to work, and it doesn’t warm the outside air. In 2021, Guinness declared it the whitest paint ever, and it’s since collected several awards. And in July 2023, they applied patent application for the lightweight version. If you have some innovations that need to be protected in Indonesia, don’t hesitate to contact us via [email protected]. Source: New York Times

IOC & WIPO Join Forces to Promote IP Use & Management in Sport

Intellectual PropertyBy AFFA IPR July 10, 2023

IP rights are increasingly important in the sports industry, as they protect brands, logos, and other intellectual property assets, while the global sports industry is worth an estimated $624 billion. To ensure that IP is used responsibly and sustainably and that it benefits all stakeholders in the sports ecosystem, the International Olympic Committee (IOC) and the World Intellectual Property Organisation (WIPO) have signed a Framework Cooperation Agreement to promote the use and management of intellectual property (IP) in sports. The agreement, which was signed on June 13, 2023, at the Olympic House in Lausanne, Switzerland, establishes a legal framework for the collaboration between the two organizations. The IOC and WIPO are both committed to the development and promotion of innovation, creativity, and the responsible management of IP in sports. By working together, they aim to foster common goals within their missions, including: Protecting the IP rights of athletes, sports organizations, and other stakeholders in the sports industry; Promoting the use of IP to drive innovation and creativity in sports; Ensuring that IP is used responsibly and sustainably. The agreement between the IOC and WIPO will cover a wide range of activities, including: Sharing information and best practices on IP management; Collaborating on research and development projects; Organizing joint training and education programs; Providing technical assistance to sports organizations. The IOC and WIPO believe that this agreement will help to strengthen the global sports ecosystem and ensure that IP is used to its full potential to benefit athletes, sports organizations, and fans around the world. If you need further information regarding the registration and protection of Intellectual Property in Indonesia and abroad, don’t hesitate to contact us via [email protected]. Sources: The Olympics

5 Richest People Who Live From Selling Fonts

Intellectual PropertyBy AFFA IPR July 3, 2023

Fonts are Intellectual Property that can be sold outright or licensed. You can sell them directly from your own website or through a font foundry. The amount of income you make depends on the popularity of your fonts, the licensing terms you offer, and the sales channels you use. But before considering selling the fonts you make, you should record your fonts as Copyrights to Copyright Office, or in Indonesia called DGIP (Directorate General Intellectual Property). If you create a successful font, you can potentially earn a significant amount of money. Here are some additional ways to get income from fonts: Create Custom Fonts for Businesses or Individuals This can be an excellent way to earn a steady stream of income, as businesses and individuals are always looking for unique fonts to use for their branding or marketing materials. Use Fonts on Social Media Being active on social media with lots of followers has many advantages. One way is to display and use your own fonts through additional applications to become the default font of your posts that many people can see. Create Fonts for Games or Apps This can be a good way to reach a specific audience and earn a commission on each sale. If you’re interested in creating fonts as a way to make money, there are a few things you can do to increase your chances of success: Learn About the Font Industry This includes understanding the different types of fonts, the licensing terms that are available, and the marketing channels that are most effective. Create High-Quality Fonts This means paying attention to the details, such as the kerning, the hinting, and the overall appearance of the fonts. Promote Your Fonts This includes creating a website or blog for your fonts, as well as using social media and other channels to reach potential buyers. Creating fonts can be a challenging but rewarding way to make money. If you have the skills and the dedication, you can create fonts that are both beautiful and profitable, just like these five people: Steve Matteson – Net Worth: $10 million Matteson is an American type designer and fontographer. He is best known for creating the popular fonts “Lucida Grande” and “Lucida Sans”. Matteson has also created fonts for Apple, Microsoft, and Adobe. Matthew Carter – Net Worth: $8 million Carter is an English type designer. He is best known for creating the fonts “Gill Sans” and “Times New Roman”. Carter has also created fonts for the New York Times, the BBC, and the U.S. Government. Erik Spiekermann – Net Worth: $7 million Spiekermann is a German type designer and typographer. He is best known for creating the fonts “Frutiger” and “Optima”. Spiekermann has also founded the type foundry FontShop International. Jonathan Hoefler – Net Worth: $6 million Hoefler is an American type designer and typographer. He is best known for creating the fonts “Hoefler Text” and “Gotham”. Hoefler has also founded the type foundry Hoefler & Co. Mike Abbink – Net Worth: $5 million Abbink is a Dutch type designer and typographer. He is best known for creating the fonts “Avenir” and “Univers”. Abbink has also founded the type foundry Font Bureau. It is important to note that these estimates are based on publicly available information and may not be entirely accurate. However, they give a general idea of the wealth of some of the most successful font creators in the world. If you need further information about Copyright Recordation for fonts in Indonesia and abroad, please contact us via [email protected]. Sources: Commarts.com: Cold Cash for Hot Fonts Jonathan Hoefler: Typeface Design (2019) You are a what? Font Designer

Bootleg Toys v Third Party, Which One is Illegal?

Intellectual PropertyBy AFFA IPR June 30, 2023 1 Comment

The toy industry is one of the most promising businesses for IP businesses. Of the total circulation of money, which has reached USD 107.4 billion in 2022 alone, more than 80% is Intellectual Property (IP) based toys. The best sellers were toys from IP Barbie, Disney Princess, Marvel, Star Wars, Pokemon, Minecraft, and Harry Potter. Because basically, the buyers of these toys are not only children but also adults who collect various action figures (toy characters that can be posed because they have multiple points of articulation) and statues (toy characters that are large without articulation but have super accurate details), worth hundreds of dollar. The large community of toy fans and collectors, with different purchasing power from a popular character, overwhelms toy manufacturers in presenting various toys that are in demand. This potential is then filled by other toy manufacturers, ranging from cheaper versions of toys to those with different designs that are not officially licensed. Bootleg Toys Because they have official partnerships with IP owners, big toy manufacturers such as Hasbro, Bandai, Mattel, and LEGO must maintain quality by presenting products that match the original characters’ appearance— from the suitability of the color to the packaging with the official logo. With maintained quality, the selling price of these original toys is costly. But on the other hand, we can also find toys with low prices, of course with a low level of accuracy, messy paint, no official logo, and the name of the company that made it needs to be clarified. That criterion is what is referred to as a bootleg or pirated toy. Because it is clear that its presence does not go through an official collaboration process, paying for a license, nor is there a Quality Control (QC) process that should be present to maintain the quality of an IP. Unfortunately, there is also a high interest in pirated toys, especially from low-budget collectors or collectors who deliberately buy toys to modify, repaint, or use some of the parts to replace the original toys. Third-Party Toys As previously explained, each popular IP character has huge fans with high purchasing power. The characters Batman, Spider-Man, Iron Man, Darth Vader, Optimus Prime, and Kamen Rider are examples of popular characters whose fans always buy a new version of the toys. Seeing their enormous purchasing power, a third category of toy manufacturers emerged: toy manufacturers who make toys based on a character but with a different design, never before made by other toy companies but still attractive to the fans. These are what fans classify as “third-party” toys. While true fans can feel guilty when they buy pirated toys, that’s not the case when they buy “third-party” toys. Because they think buying toys with new variants which have never been produced before by design is acceptable. These “third-party” toy manufacturers also do not pay royalties to IP owners. This is indicated by the absence of official logos and character names on the packaging of “third-party” toys. Industrial Design Rights on Toys Several types of Intellectual Property are attached to a toy, namely Industrial Designs, Trademarks, and Copyrights. If the Copyright protects the packaging design, while the Mark protects the IP name and its characters, then the Industrial Design protects the core product. According to Law Number 31 of 2000 concerning Industrial Design in Indonesia, the definition of Industrial Design is a creation of the shape, configuration, or composition of lines or colors, or lines and colors, or a combination thereof in a three-dimensional or two-dimensional form which gives an aesthetic impression and can be embodied in three-dimensional or two-dimensional patterns and can be used to produce a product, goods, industrial commodities or handicrafts. In producing a toy, these toy manufacturers usually buy a license for a character from the IP owner, then make an attractive design and register it as an Industrial Design. However, this Industrial Design only has a protection period of 10 (ten) years from the application date and cannot be extended. This is what makes toy manufacturers have to keep creating and keep making new variants so they can continue to get the maximum benefit from the characters that have been licensed before losing the exclusive rights to the designs they made ten years later. Penalties for Industrial Design Violators From the explanation above, it can be concluded that pirated toy manufacturers who make similar toys with the same design but lower quality have violated Industrial Design. Because according to Article 9 of the Industrial Design Law in Indonesia, “Holders of Industrial Design Rights have the exclusive right to exercise their Industrial Design Rights and to prohibit other people without their consent from making, using, selling, importing, exporting, and/or distributing goods that are given Industrial Design Rights.” Then Article 54 of the Industrial Design Law provides for a maximum imprisonment of 4 (four) years and/or a maximum fine of Rp 300,000,000.00 (three hundred million rupiahs) for violations of Article 9 above. Then what about “third-party” toy manufacturers? Do they not commit any violations? Because Industrial Designs are specific according to the designs registered, “third-party” toy manufacturers may be able to escape the legal snares stipulated in the Industrial Design Law. Still, they cannot run the Copyright Law and/or Trademark Law because it is not impossible that the toy manufacturer still uses a similar name on the packaging and character design which still has similarities in principle to the character whose copyright has been recorded at the Intellectual Property Office. Therefore, if we are true fans who support the development of our favorite IPs, we must start leaving the habit of buying toys from manufacturers who do not pay royalties because there are still forms of violation there. On the other hand, if you are interested in getting into the toy industry, it is better to start by establishing official partnerships with IP owners. If you need further information about Industrial…

Nine Types of Conduct that Constitute Patent Infringement

Patent, Intellectual PropertyBy AFFA IPR June 21, 2023 1 Comment

Patent Infringement is a serious violation that can result in legal consequences for those who violate it. Various actions carried out intentionally and without rights can be categorized as Patent Infringements. The essence of these violations is the misuse of other people’s atents for commercial interests or purposes. Actions considered Patent Infringements are regulated in Article 160 of Law Number 13 of 2016 concerning Patents (Patent Law). As for the activities that are considered Patent Infringements, we summarize them as follows: Manufacturing products/processes without the permission of the Patent Holder. Using products/processes without the permission of the Patent Holder. Selling products/processes without the permission of the Patent Holder. Importing products without the permission of the Patent Holder. Leasing products/processes without the permission of the Patent Holder. Transferring products/processes without the permission of the Patent Holder. Providing for sale products/processes without the permission of the Patent Holder. Providing for lease products/processes without the permission of the Patent Holder. Providing for transfer products/processes without the permission of the Patent Holder. By understanding the various types of patent infringement, you can at least avoid the legal consequences that can arise as a result of Patent Infringement. There are also very serious legal consequences. For example, Article 161 of the Patent Law states that anyone who deliberately and without rights commits an act as referred to in Article 160, shall be subject to imprisonment for a maximum of 4 (four) years and/or a fine of up to Rp. 1,000,000,000 (one billion rupiah). Meanwhile, criminal sanctions as stipulated in Article 162 of the Patent Law for violations of Simple Patents are imprisonment for a maximum of 2 (two) years and/or a fine of up to Rp. 500,000,000 (five hundred million rupiah). If you need further information about Patent Protection and Patent Registration in Indonesia or abroad, please get in touch with us via [email protected]. Source: Articla 160, Law No. 13 of 2016 on Patents (Patent Law)

7,758 COVID-19 Patents Registered in 3 Years

Intellectual PropertyBy AFFA IPR June 19, 2023

The WHO (World Health Organization) revoked the Public Health Emergency of International Concern or PHEIC status for COVID-19 on May 5, 2023. Indonesia will also revoke this emergency status shortly, marked by the loosening of the rules for using masks in public places. COVID-19 has become a human tragedy in the last three years, in which 15 million people died, and vaccines and physical distancing are the leading solutions. Vaccines that must be produced quickly are the main focus of medical companies in innovating. Technologies and innovations made by researchers and medical companies can be classified in the Intellectual Property category of Patents. Throughout 2020-2022, the WIPO (World Intellectual Property Organization) received 7,758 applications for patent registration, with 1,298 related to vaccine technology, 4,787 for therapeutic (antibodies/immunity), and the remainder for other innovations associated with COVID-19. Domination of China & the United States Furthermore, WIPO also describes the countries with the highest patent filings, where China and the United States dominate, both in the Vaccine and Therapeutics categories. For the vaccine category, China filed 573 registrations, the United States 356 registrations, and Germany and the Republic of Korea with 57 and 56 registrations, respectively. As for the Therapeutics category, China & the US-dominated, followed by the Republic of Korea and India with 229 and 195 registrations. Then, when viewed by the sector that submitted it, WIPO explained that companies submitted half of the vaccine and therapeutic patents related to COVID-19. After that, it was followed by Research Organizations, around 40% for both categories, Independent Inventors for vaccines, around 6%, and therapeutics, around 13%. Given the sudden and rapid spread of the COVID-19 disaster, it is unsurprising that almost ¼ of these patent applications are registered by the collaboration of several parties at once. Awareness of the importance of collaborating between medical companies, universities, and research organizations is reflected in the WIPO report on patents produced related to COVID-19. Indonesian Contribution Of the many patent applications related to vaccines, Indonesia has also involved two of its scientists, Carina Citra Dewi Joe and Indra Rudiansyah. In 2020, they joined the Jenner Institute, Oxford University, led by Sarah Gilbert, in developing the AstraZeneca vaccine. If you need further information about patent registration and protection in Indonesia and abroad, please get in touch with us via [email protected]. Sources: World Intellectual Property Organization Detik.com Liputan6.com

TOEI Strategy: Using IP to Increase Global Sales

Intellectual PropertyBy AFFA IPR June 16, 2023 1 Comment

The IP (Intellectual Property) business in the entertainment industry is up-and-coming. We can see how the Walt Disney Company became a giant by producing its own animated series and feature films and continuing to buy well-known IPs such as Marvel Heroes, Star Wars, and many more. The valuation of the company founded by Walter Elias Disney 100 years ago has reached USD 171.49 billion and is ranked 63rd company with the largest market capitalization in the world. Meanwhile, from Japan, Toei Company, Co. Ltd., or simply Toei, is known as a producer of popular films and animations such as Dragon Ball, Saint Seiya, One Piece, Digimon, Sailor Moon, Super Sentai, and Kamen Rider. Classic series such as Gaban (Uchu Keiji Gavan), Voltus (Chodenji Machine Voltes V), and Goggle Five, which were popular in the 80s, were also produced by Toei. However, unlike Disney, like most other Japanese companies, especially in the entertainment industry, they prioritize the local market and only make the global market a secondary target. According to Nora Mediana, Managing Director of Moxienotion, who has several times been entrusted with distributing Japanese-produced films to Indonesia, this policy applies the principle of embracing enthusiasts and succeeding in the local market before advancing in the global market. “You have to speak to your local audience, and be relevant to them first before reaching out to a wider audience,” she explained. This strategy of strengthening IP foundations in the country has to deal with a population growth crisis that is difficult to overcome. The continued reduction in the number of children and adolescents, the main target of this IP business, has reduced the income in the local market. Even though Toei has produced more than 4,400 feature films and 38,000 TV series, income from licenses for using trademarks and copyrights of their works will decrease unless they make the global market their primary target. Efforts to get out of this crisis were marked by the launch of a long-term vision called “Toei New Wave 2033”, which targets to increase global sales by 170%, or from the composition of the local to the global market, which was 70:30 to 50:50 in 2033. So what strategy is done by Toei? The first, as has been and is commonly done by IP practitioners in the entertainment industry, is to extend the life of the IP itself, namely by recycling an IP so that it can continue to be known and loved from generation to generation. One of the IPs that Toei relies on to carry out this mission is Kamen Rider, known in Indonesia as Ksatria Baja Hitam. In Japan, Kamen Rider, which first aired in 1971, has become a popular series that continues to be updated yearly. There are always new Kamen Riders with new transformation tools (called Henshin Belt), new bikes, new enemies, and other new uniqueness that are sold. Not only in the form of a TV series that airs in many countries but also in the form of a wide-screen film adaptation, besides the various toys and merchandise that fans are always hunting for. The growing development of digital platforms also opens vast opportunities for this series to have more touch points to a broader market. If previously it was only available on TV screens, now it can be watched on cross-country streaming channels. Whether it was published via Toei’s official YouTube channel or the license was taken by a paid streaming platform that can be accessed worldwide. Of course, guarding the legality of granting cross-country licenses is a challenge. Because the protection of Intellectual Property is territorial, a limited license agreement must be paid close attention to so that it does not leak or fall into the hands of pirates. Two Kamen Rider movies have screening dates in Indonesian cinemas in the last two months. The first is “Kamen Rider Geats × Revice: Movie Battle Royale”, screened on 31 May 2023, then “Shin Kamen Rider”, which will be screened in the last week of June 2023. These two films have regional licenses held by Neofilms Southeast Asia, and Moxienotion, aka PT Mitra Media Layar Lebar, hold the right in Indonesia. IP Kamen Rider fans also enthusiastically welcomed the screening of these two films, especially since the screening of Shin Kamen Rider in Indonesia will be one of the earlier than neighboring countries. Shin Kamen Rider itself is a 121-minute remake of the first Kamen Rider series (1971) and was directed by Hideaki Anno, the director, and animator who gave birth to the IP Neon Genesis Evangelion, which became a phenomenon in the mid-90s. Hopefully, this fan support will be converted into satisfactory ticket sales so that a mutually beneficial relationship between producers, distributors and fans can be maintained for other films in the future. Distributors are happy, fans are satisfied, and producers can meet their global sales targets. In addition to intensifying the sale of its works globally, Toei is also opening itself up to foreign production houses to adapt its IP to suit the tastes of its audience. The latest project currently airing is “Voltes V: Legacy”, an entirely CGI robot series produced by GMA Entertainment for audiences in the Philippines. Voltes V was originally a robot animation series produced by Toei in 1977-1978, which was very popular in the Philippines because the story inspired the people to overthrow the Marcos regime in 1986. Because the popularity of this series is still immense, the fans who used to be children are now established, and current skills are also trying to bring back the Voltes robot with more sophisticated visual technology. Toei’s support for the production house from the Philippines is a strategy to increase the value of IP through a cycle: “Creation – Export – Reboot – Reimportation.” From the same IP, the value can continue to grow because the license is purchased by outsiders, becoming new works that can be resold to the…

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