How to Determine a Well-Known Trademark in Indonesia According to the Ministry of Law Regulation No. 5 Year 2026? - AFFA IPR

如何根据2026年第5号法律部长条例认定印度尼西亚的驰名商标？

Intellectual Property, TrademarkLeave a comment

在当今全球化且竞争激烈的市场环境中，**驰名商标（well-known mark）**在商标保护中发挥着至关重要的作用。与普通商标不同，驰名商标因其卓越的声誉和广泛的认知度，即使在非类似商品或服务类别中，也可获得更广泛的法律保护。   鉴于其重要性，印度尼西亚通过《2026年第5号法律部长条例》（以下简称“该条例”）对商标注册制度进行了完善，并明确规定了认定驰名商标的更清晰、更系统化的标准。   本文将概述该条例下用于评估驰名商标地位的关键因素。   驰名商标认定的法律依据   根据该条例，驰名商标的认定标准规定于第36条。该条例并未依赖单一标准，而是采用多因素综合评估方法，确保驰名商标的认定基于全面且客观的考量。   驰名商标认定的主要标准   公众认知程度 首要考虑因素是商标在公众中的知名程度，尤其是在相关行业领域内的认知度。若商标具备以下特点，则可能被认定为驰名商标： 具有较高的品牌记忆度 在消费者中具有广泛认知 在所属行业中具有显著影响力 该因素体现了一个核心原则：驰名商标必须是广为人知的，而不仅仅是完成注册的商标。 销售额及盈利能力 另一关键指标是商标的商业表现，包括： 商品或服务的销售额 商标使用所产生的利润 良好的商业表现表明该商标已获得市场的广泛认可并具有较高的经济价值。 市场份额 该条例还考虑商标所占据的市场份额。较高或主导性的市场份额意味着： 商标具有较强的竞争力 在行业中占据重要地位 该因素反映了商标在市场中的经济影响力。 使用地域范围 商标的使用范围越广，其被认定为驰名商标的可能性越高，包括： 在印度尼西亚境内的覆盖范围 在多个国家或地区的国际使用 跨越地域界限的商标更容易被认定为驰名商标。 使用期限 商标的使用时间长短也是重要考量因素。长期持续使用的商标： 展现稳定性 建立消费者信任 强化品牌认知 这一因素体现了时间在建立品牌声誉中的累积价值。 宣传力度与投入 该条例还评估商标的推广活动，包括： 广告宣传 市场营销策略 品牌建设投入 持续且高强度的推广有助于显著提升商标的知名度和声誉。 境外商标注册情况 国际注册是一个重要的辅助因素。若商标在多个国家或地区获得注册或申请注册，尤其是在发达市场中，则表明其具有全球认知度，并有助于强化其驰名商标地位。 执法与法律认定情况 商标维权成功与否同样具有参考价值，包括： 法院判决 行政裁定 官方机构的认定 已被权威机构认定为驰名商标的情况具有重要的证据效力。 内在价值与声誉 最后，该条例还考虑商标的内在价值，包括： 品牌声誉 消费者信任 商品或服务的质量保证 该因素体现了品牌资产中无形但关键的价值。   整体评估方法   需要强调的是，该条例并不要求同时满足所有标准。相反，驰名商标的认定基于整体性评估，即： 各项因素在具体情境下综合考量 依据整体证据的强度进行判断   这种灵活的方法使监管机构能够适应不同行业及商业模式。   对品牌所有人的启示   该条例通过明确标准，为品牌所有人提供了更高的法律确定性，同时也传递了一个重要的战略信息：   “驰名商标的形成，并非行政认定的结果，而是长期商业经营、市场推广与法律保护共同作用的成果。”   为了巩固其市场地位，品牌所有人应： 持续投入品牌建设 扩大市场覆盖范围 维护完善的商标注册体系 积极进行权利维权   总体而言，该条例为印度尼西亚驰名商标的认定建立了一个全面且结构化的法律框架。   通过综合考虑公众认知、商业表现、地域覆盖以及法律执行等因素，该条例确保只有真正具备市场影响力和品牌声誉的商标，才能获得驰名商标的认定。   对于企业而言，这再次强调了一个关键理念： 知识产权，尤其是商标，不仅仅是法律形式，更是一项必须长期经营、保护并加以运用的战略性资产。   如果您需要了解更多关于印尼驰名商标保护方面的信息，请通过以下渠道联系我们，即可获得15分钟的免费咨询：   📩 电子邮件：[email protected] 📞 电话预约：+62 21 83793812 💬 WeChat：@AFFAIPR   关于 AFFA： AFFA 知识产权事务所成立于1999年，是一家总部位于印度尼西亚的精品知识产权律师事务所，专注为国际品牌与创新者提供全方位服务，包括申请注册、许可授权、执法维权及商业化支持，助力客户在印尼不断发展的知识产权环境中稳健发展。   本所因卓越表现广受认可，荣获 Asia Business Law Journal 颁发的“2025年度印度尼西亚最佳精品律师事务所”及“知识产权执法事务所”称号，并入选 WTR 1000 “2024年度推荐事务所（印度尼西亚）”。 更多信息请访问：www.affa.co.id

Indonesia and China Forge Strategic Copyright Alliance to Strengthen Global IP Protection - AFFA IPR

Indonesia and China Forge Strategic Copyright Alliance to Strengthen Global IP Protection

Intellectual Property, Copyright

In a major step toward deeper international IP collaboration, the Government of Indonesia and the People’s Republic of China have signed a Memorandum of Understanding (MoU) to enhance cooperation in the field of Copyright and related rights. The agreement was formalized during the sidelines of the World Intellectual Property Organization (WIPO) General Assembly in Geneva, Switzerland, on July 8, 2025.   This landmark MoU, signed between Indonesia’s Ministry of Law and Human Rights and China’s National Copyright Administration, marks a pivotal moment in the bilateral IP relationship between two of Asia’s largest creative economies.   Responding to the Challenges of a Digital World   “This MoU represents a new chapter in our countries’ commitment to protect creativity in an increasingly borderless digital era,” said Minister of Law Supratman Andi Agtas. “It is more than an agreement—it’s a framework for resilience, cooperation, and innovation.”   At its core, the agreement focuses on strengthening Copyright enforcement, building institutional capacity, and fostering mutual promotion of the creative and cultural industries. Both countries have recognized the need for joint responses to transnational Copyright infringement, especially amid the rise of digital piracy and the development of generative AI.   Key Areas of Cooperation   Under the MoU, Indonesia and China will collaborate in the following areas: Exchange of legal and technical information on Copyright and related rights. Joint training programs for staff and professionals. Promotion of cross-border creative and cultural exchange. Facilitation of relations between Collective Management Organizations (CMOs). Public awareness campaigns to elevate IP education   Crucially, both parties agreed to develop annual work plans, appoint official contact points, and organize practical engagements—ranging from seminars and workshops to policy dialogues on emerging Copyright issues.   A Strategic – Soft Power Approach   While the MoU is non-binding, its strategic impact is significant. It reinforces Indonesia’s broader vision of positioning Intellectual Property as a tool of cultural diplomacy, especially within the fast-evolving global IP landscape.   The MoU will remain in effect for five years, with an option to renew for another term. Both countries may revise the agreement through mutual written consent, ensuring flexibility in addressing future challenges and opportunities.   As global stakeholders watch with growing interest, this Indonesia-China partnership sends a clear message: International Copyright cooperation is no longer optional—it is essential!   At AFFA Intellectual Property Rights, we support stronger international IP cooperation like the Indonesia–China partnership. Whether you’re expanding into Indonesia or managing IP across Asia, our consultants are ready to guide you.   Need help protecting your Copyright in Indonesia? Book a free 15-minute call with our professional consultant:   ? E-Mail : [email protected] ? Book a Call : +62 21 83793812 ? WhatsApp : +62 812 87000 889   Source: Directorate General of Intellectual Property

Indonesia in BRICS: A Golden Opportunity for Further Trademark Protection - AFFA IPR

Indonesia in BRICS: A Golden Opportunity for Further Trademark Protection

Intellectual Property, Trademark1 Comment

As of January 2025, Indonesia has officially joined BRICS as a full member, marking a significant milestone in its economic journey. This move is expected to enhance trade and investment among member nations, creating exciting opportunities for businesses looking to expand into the region.   BRICS, initially spearheaded by Russia, now includes Brazil, India, China, South Africa, Egypt, Ethiopia, Iran, and the United Arab Emirates. Together, these nations represent a powerful economic bloc, accounting for a substantial portion of global GDP and population. BRICS aims to strengthen the economies of its members, increase their global influence, and provide a counterbalance to Western-dominated economic institutions.   Indonesia’s entry into BRICS comes with a strong foundation. It already has robust trade relations with its fellow BRICS members, offering a dynamic market ripe for exploration. With its strategic location, abundant resources, and growing consumer market, Indonesia is poised to become a hub for international businesses.   This is the perfect time for foreign investors to tap into Indonesia’s vast potential. By registering your Trademark and establishing your business presence in Indonesia, you can gain a competitive edge in one of Southeast Asia’s most promising markets, now further amplified by its BRICS membership.   Indonesia’s Economic Potential in BRICS Countries Russia:  Main Exports to Indonesia: Wheat, fertilizers, and iron & steel products. Number of Registered Trademarks in Indonesia: 47 Most Class Category: 41 – Education; providing of training; entertainment; sporting and cultural activities. (7) 5 – Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. (5) 35 – Advertising; business management; business administration; office functions. (5) 44 – Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. (5) Brazil Main Exports to Indonesia: Raw sugar, soybeans, and beef. Number of Registered Trademarks in Indonesia: 55 Most Class Category: 1 – Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. (16) 35 – Advertising; business management; business administration; office functions. (14) 29 – Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. (13) India Main Exports to Indonesia: Organic chemicals, pharmaceutical products, and cotton. Number of Registered Trademarks in Indonesia: 2,308 Most Class Category: 5 – Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. (404) 12 – Vehicles; apparatus for locomotion by land, air or water. (317) 9 – Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. (229) 35 – Advertising; business management; business administration; office functions. (205) China Main Exports to Indonesia: Electronics, machinery, and textiles. Number of Registered Trademarks in Indonesia: 44,992 Most Class Category: 9 – Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. (8,044) 7 – Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. (3,439) 35 – Advertising; business management; business administration; office functions. (3,060) South Africa Main Exports to Indonesia: Coal, iron, and steel. Number of Registered Trademarks in Indonesia: 227 Most Class Category: 13 – Firearms; ammunition and projectiles; explosives; fireworks. (58) 9 – Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. (50) 42 – Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. (31) Egypt Main Exports to Indonesia: Cotton, dates, and other agricultural products. Number of Registered Trademarks in Indonesia: 80 Most Class Category: 35 – Advertising; business management; business administration; office functions. (21) 34 – Tobacco; smokers’ articles; matches. (20) 30 – Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice. (14) 41 – Education; providing of training; entertainment; sporting and cultural activities. (14) 42 – Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. (13) Ethiopia Main Exports to Indonesia: Coffee, oilseeds, and raw hides. Number of Registered Trademarks in Indonesia: N/A Most Class Category: N/A Iran Main Exports to Indonesia: Crude oil, petrochemical products, and nuts. Number of Registered Trademarks in Indonesia: 135 Most Class Category:  30 – Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice. (36) 29 – Meat, fish, poultry and game; meat…

AFFA Represented Guangzhou Sanwich Biology Technology, Co., Ltd. in a Succesful Trademark Invalidation Action in Indonesia - AFFA IPR

AFFA Represented Guangzhou Sanwich Biology Technology, Co., Ltd. in a Succesful Trademark Invalidation Action in Indonesia

Intellectual Property, Trademark1 Comment

On June 11, 2024, the Commercial Court at the Central Jakarta District Court granted AFFA IPR’s lawsuit, in this case representing Guangzhou Sanwich Biology Technology, Co., Ltd., to invalidate the SEVICH Mark with Registration Number IDM000917666, which gave a decision that the mark had similarities in essence and registered in bad faith. So, how does the “first-to-file” concept apply if there is a case like the one above? The SEVICH Trademark was first registered in China on March 21, 2016, by our client, Guangzhou Sanwich Biology Technology, Co., Ltd., in Class 3, which includes “Cleaning preparations; Abrasives; Essential oils; Toothpastes (pieces).” This Trademark has also been registered in the United States, Mexico, the United Kingdom, and the European Union. This business has expanded in Asia, and this year, SEVICH plans to be sold and distributed in Indonesia. However, before it could be applied for in Indonesia, it was discovered that the SEVICH Mark had been registered since November 2021 by another party. The Mark has the same writing, pronunciation, and logo and is registered in the same class. As a result, our client could not obtain registration in Indonesia, even though it should have had exclusive rights to use the Mark in trade. Therefore, our client filed a lawsuit for invalidation of the Trademark. The lawsuit was filed in March 2024 against Jong, Sylvia (hereinafter referred to as the Defendant), owner of the SEVICH Trademark in Indonesia with number 25/Pdt.Sus-HKI/Merek/2024/PN.Niaga.Jkt.Pst. The Defendant certainly does not easily give up the registered Mark. One of the points in their answer stated that they were the first registrants, so they are the party who has the Exclusive Right to use the SEVICH Mark in Indonesia, according to Article 1 Number 5 of Law Number 20 of 2016 concerning Marks and Geographical Indications (Trademark Law): “Right on Mark means the exclusive right granted by the State to a registered Mark owner for a definite period to use his/her Mark or authorize others to do otherwise.” Applicant in Bad Faith One of the rulings in the Decision 25/Pdt.Sus-HKI/Merek/2024/PN.Niaga.Jkt.Pst. stated that the defendant was a registrant with bad faith in registering the SEVICH mark with Registration Number IDM000917666. Applicants who have bad intentions based on the explanation of Article 21 paragraph (3) of Law Number 20 of 2016 concerning Trademarks and Geographical Indications are applicants who are reasonably suspected that in registering their Mark, they have the intention to imitate, plagiarize, or follow another party’s Mark for the benefit of their business, causing conditions unfair business competition, deceiving or misleading consumers. For example, a Trademark application takes the form of writing, a painting, a logo, or the same color arrangement as a Trademark belonging to another party or a Trademark that has been generally known to the public for many years, imitated in such a way that it has similarities in essence or its entirety to the already known Trademark. From this example, there has been bad faith on the part of the Applicant because at least it should be known that there was an element of intentionality in imitating a well-known Mark. The concept in this article is undoubtedly in line with the Permanent Decree of the Supreme Court of the Republic of Indonesia No. 39K/Pdt/1989 dated 24 November 1990 which reads, “That every act of using a Mark which is confusing and deceptive and confuses the opinion and visuals of the general public is qualified as containing elements of bad faith and unfair competition,” and Permanent Decision of the Supreme Court of the Republic of Indonesia No. 220 K/Pdt/1986 which states, “Local entrepreneurs are obliged to use marks with national identity, not plagiarize foreign names or marks, because this can mislead consumers about the origin of a good or service.” Until finally the deliberative meeting of the Commercial Court Panel of Judges at the Central Jakarta District Court ordered the Directorate General of Intellectual Property (DGIP) to invalidate the SEVICH Mark registered No. IDM000917666 on behalf of the defendant by registering the invalidation of the Mark from the General Register of Marks and announcing it in the Official Mark Gazette. Never Risk Registering Other Party’s Trademark to Begin With In a Trademark Invalidation lawsuit, if the trademark being sued is similar in essence or its entirety, and there are indications that another party registered the trademark in bad faith towards the actual owner of the trademark, and this can be proven in court, then the first to file principle can be overridden. The actual rights of the Mark owner can be restored through a court decision in Indonesia, and the Mark owner can attach proof of the decision to the Trademark Office, in this case, the DGIP, during the examination process of the Mark registration application at a later date. Should you have further questions regarding Trademark registration and protection in Indonesia and/or abroad, do not hesitate to email us at [email protected].

[重要] 向印度尼西亚进口纺织品、箱包和鞋类需提供商标证书 - AFFA IPR

[重要] 向印度尼西亚进口纺织品、箱包和鞋类需提供商标证书

TrademarkLeave a comment

2024 年 3 月 10 日生效，旨在加强对商标的保护并控制市场上的产品质量，印度尼西亚共和国工业部 (Kemenperin) 开始实施对纺织品、箱包和鞋类产品进口有重大影响的新法规。2024 年第 5 号工业部长条例修正案第 23 (3) 条规定了这些产品进口的技术审查签发程序。   重大变化在于增加了进口商申请进口商识别号（API-U）时必须附加的以下文件：   印尼法律和人权部知识产权总局颁发的商标证书； 商标所有人向授权代表出具的许可协议、再许可和/或委任书的记录证明；以及 商标所有者或授权代表的进口委任书。   受影响产品 –   纺织品：纤维、长丝纱线和片状织物； –   纺织产品：地毯或其他纺织地板覆盖物、服装、服装配件和其他纺织成品； –   箱包：行李箱、钱包、书包、运动包、手提包和其他包袋； –   鞋类：鞋履、凉鞋和软皮鞋。   一般进口许可程序仍适用，贸易型进口企业需要获得一般进口商识别号（API-U）。申请程序包括一般进口商核查（VIU），随后由工业部进行技术审议（Pertek）。要获得 API-U，需要向贸易部提交 VIU 报告和 Pertek 结果。   对进口商的影响 对于尚未在印尼注册商标的进口商，这项新要求是重要提醒。 鉴于商标注册过程耗时较长（约 1-2 年），需要尽快与商标所有人沟通，以获得必要的证书，避免在获得进口许可证方面出现延误。   如需有关该法规的更多信息，包括如何在印尼注册商标，请随时通过电子邮件[email protected]与我们联系。