Trademark Substantive Examination in Indonesia - AFFA IPR

Trademark Substantive Examination in Indonesia

Indonesia is widely recognized as one of Southeast Asia’s most dynamic consumer markets. However, many foreign businesses entering the market underestimate one of the most decisive stages in brand protection: substantive trademark examination. Far from being a mere administrative checkpoint, Indonesia’s substantive examination can determine whether a trademark ever reaches registration—making it a critical strategic…

Geographical Indications as a New Pillar of Indonesia’s Creative Economy: Transforming Local Heritage into High-Value Assets in 2026 - AFFA IPR

Geographical Indications as a New Pillar of Indonesia’s Creative Economy: Transforming Local Heritage into High-Value Assets in 2026

As Indonesia moves toward 2026, its economic development strategy is increasingly and consistently shifting toward an Intellectual Property–based economy. Alongside Trademarks, Patents, Industrial Designs, and Copyrights, Geographical Indications (GIs) have emerged as one of the most strategic and impactful IP instruments.   Through the strengthening of the Geographical Indications system, local heritage is no longer…