[Policy Insight] Free from Tariffs for U.S. Brands to Indonesia — Why Trademark Protection Is Your First Move

A new trade agreement between the United States and Indonesia, announced by President Donald J. Trump, marks a turning point for U.S. businesses eyeing Southeast Asia. The key highlights:

 

• Full market access for U.S. goods—no tariffs, no non-tariff barriers.
• Indonesia commits to purchasing $15 billion in U.S. energy, $4.5 billion in agricultural goods, and 50 Boeing jets.
• A 19% tariff remains on Indonesian goods entering the U.S.

 

What Does This Mean for U.S. Brand Owners?

 

Indonesia, with over 280 million consumers, is now one of the most accessible emerging markets for U.S. companies. But while opportunity is ripe, first-mover advantage goes only to those who protect their brands early.

 

1. Seamless Market Entry, But Not Without Risk
   Lower costs and fewer trade barriers mean U.S. brands in fashion, beauty, tech, F&B, automotive and lifestyle can expand into Indonesia faster than ever. However, this also means faster exposure to copycats.
2. Register Your Trademark Before Someone Else Does
   Indonesia follows a first-to-file Trademark system. That means anyone can register your brand name if you haven’t already—and legally block your business. Early registration isn’t just a legal formality; it’s your strongest business shield.
3. Expect Counterfeits & Trademark Squatters
   With increased visibility comes increased risk. Unauthorized sellers, counterfeiters, and opportunistic squatters often rush to register well-known foreign brands locally. Once they do, legal recovery becomes costly and time-consuming.

 

Secure Your Brand Now—Not After the Damage Is Done

This trade deal opens the floodgates—but only for brands that are protected. Don’t let your U.S. success be undermined overseas. Register your Trademark in Indonesia before launching your products or entering into distributor agreements.

 

Need help protecting your Trademark in Indonesia? Book a free 15-minute call with our professional consultant:

 

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