The use of the Madrid System — the international Trademark registration system administered by WIPO — continued to show positive growth globally throughout 2024. Indonesia has also become an important part of this growth, both as a designated country and as a country of origin for international trademark applications.
Throughout 2024, Indonesia received 8,678 international designations under the Madrid System. This means that thousands of global Trademark owners are now targeting Indonesia to secure exclusive rights in this strategically important domestic market. Compared to the previous year, designations to Indonesia increased by +10.3%, marking significant growth in the Southeast Asian region. Indonesia even entered the Top 20 destinations!
Together with Vietnam (+11.2%), Thailand (+11%), and Malaysia (+9.3%), Indonesia ranked among the countries with the highest growth in Trademark protection demand under the Madrid System in 2024. This reflects the global market’s growing confidence in Indonesia’s economic potential and the increasing importance of Trademark protection in the country.
Outbound Trademark Applications from Indonesia Also on the Rise
Not only has Indonesia become more attractive to foreign applicants, but Indonesian Trademark owners are also increasingly utilizing the Madrid System to secure protection in multiple jurisdictions. In 2024, 113 Madrid applications were filed by applicants based in Indonesia, representing a 13% increase compared to the previous year.
This growth indicates rising awareness among Indonesian businesses — from SMEs to large corporations — of the importance of securing Trademark rights internationally at an early stage of business expansion. Strong Trademark protection in export destination countries has now become an integral part of the global business strategy for Indonesian companies.
AFFA Intellectual Property Rights Handles 10% of Madrid Applications from Indonesia
Of these 113 outbound filings, approximately 10% were handled by AFFA Intellectual Property Rights, a registered Trademark consultant with an extensive international network.
With experience managing Madrid filings across major jurisdictions — including the United States, European Union, Japan, China, ASEAN, the Middle East, and Africa — AFFA IPR remains committed to being a strategic partner for Indonesian businesses expanding their international Trademark protection.
Read also:
Trademark Registration Procedure in Bali
Should you need more information about filing Trademark applications designating Indonesia via the Madrid Protocol, please contact us at [email protected].
Source:
- WIPO Madrid Yearly Review 2025
