Jakarta, 18 September 2025 – We are pleased to share that AFFA has been recognized with two awards at the Indonesia Law Firm Awards 2025, organised by Asia Business Law Journal. We received recognition as: Best Boutique Law Firm in Indonesia IP Enforcement Firm About...
In a significant development for Intellectual Property rights protection in Indonesia, AFFA Intellectual Property Rights has officially submitted a request to the Directorate General of Intellectual Property (DGIP) on 11 September 2025 to implement a landmark court decision by recording the invalidation of the “Deli Waffle +...
Indonesia is emerging as a significant market, driven by a global economic shift towards innovation and knowledge-based economies. The Directorate General of Intellectual Property (DGIP) in Indonesia is actively transforming its approach to Intellectual Property (IP), moving beyond mere legal protection to making IP an instrument for...
In an encouraging update from Indonesia’s Directorate General of Intellectual Property (DGIP), the second quarter of 2025 recorded a total of 82,661 IP applications, with an impressive 92.99% of them already resolved—an increase of 7.45% compared to the same period last year. Here’s a quick breakdown:...
![[Policy Insight] Free from Tariffs for U.S. Brands to Indonesia — Why Trademark Protection Is Your First Move - AFFA IPR](https://affa.co.id/global/wp-content/uploads/sites/12/2025/07/landscape-2-1-768x432.jpg)
A new trade agreement between the United States and Indonesia, announced by President Donald J. Trump, marks a turning point for U.S. businesses eyeing Southeast Asia. The key highlights: Full market access for U.S. goods—no tariffs, no non-tariff barriers. Indonesia commits to purchasing $15 billion in...
Indonesia’s Directorate General of Intellectual Property (DGIP) has achieved a remarkable milestone over the past decade. According to a report delivered by the Director General of Intellectual Property, Razilu, a total of 1,738,573 Intellectual Property (IP) applications were filed between 2015 and 2024. “This is a monumental...
In Indonesia, Trademark rights belong to the party that files first, not necessarily to the party that used the mark first. This system is similar to many jurisdictions that adopt the first-to-file principle, although some countries, such as the United States, recognize first use. This creates...
When you file your Trademark in a foreign country like Indonesia, the risk is not always direct copying. Often, local squatters will translate, transliterate, or adapt your Trademark into “Bahasa Indonesia” (Indonesian language) to create a confusingly similar version that still attracts your market, but is still...
In Indonesia, the Trademark opposition window is only 2 months, but don’t let that short timeline fool you. For global companies and established brand owners, it’s one of the most powerful tools to block copycats before they ever reach the market. Here’s how it works: ...
Spoiler: It’s real — and surprisingly common. Trademark squatting is not just a scary headline. It frequently occurs in Indonesia, particularly in fast-moving consumer sectors such as beauty, fashion, and F&B. Both local and foreign parties rush to register brands that do not actually belong to...
