MATCHAMAN’s Trademark Strategy: A Blueprint for Indonesian Brands Going Global through the Madrid Protocol - AFFA IPR

MATCHAMAN’s Trademark Strategy: A Blueprint for Indonesian Brands Going Global through the Madrid Protocol

In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country.   Today, MATCHAMAN has become a rising name…

Can a “Hashtag” Be Registered as a Trademark in Indonesia? - AFFA IPR

Can a “Hashtag” Be Registered as a Trademark in Indonesia?

In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities.   Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…

When Science Meets Beauty: The Patent Strategies Behind Cosmetic Innovation in Indonesia - AFFA IPR

When Science Meets Beauty: The Patent Strategies Behind Cosmetic Innovation in Indonesia

In an era when the definition of “beauty” is no longer a matter of taste but the result of scientific research and business strategy, Patents act like invisible fences protecting the technological gardens behind every cosmetic product. During the protection period, the inventor enjoys a time-limited monopoly, while the public still gains access to the…

Client’s Victory: The Court of Commerce Invalidates "Deli Waffle" Trademark Registration - AFFA IPR

Client’s Victory: The Court of Commerce Invalidates “Deli Waffle” Trademark Registration

In a significant development for Intellectual Property rights protection in Indonesia, AFFA Intellectual Property Rights has officially submitted a request to the Directorate General of Intellectual Property (DGIP) on 11 September 2025 to implement a landmark court decision by recording the invalidation of the “Deli Waffle + Logo” Trademark (No. IDM001120480) owned by ICEN LESTARI.…