Maldives Adopts Its First Trademark Act: 12-Month Transition Period for Brand Owners - AFFA IPR

Maldives Adopts Its First Trademark Act: 12-Month Transition Period for Brand Owners

On 11 November 2025, the President of the Maldives, Dr. Mohamed Muizzu, ratified the Trademark Bill, which has now been promulgated as the Trademark Act (Law No. 19/2025) through publication in the Government Gazette.   The Act will enter into force on 11 November 2026, followed by a 12-month transition period for existing Trademark owners…

Expediting Your Patent Application in Indonesia: The DGIP–JPO Patent Prosecution Highway

In the race for innovation, speed is everything. According to statistical data published by the Japan Patent Office (JPO), among the ASEAN6 Patent Offices (the six ASEAN countries with the highest Patent rankings), the Directorate General of Intellectual Property of Indonesia (DGIP) is recorded as the office with the shortest total pendency—meaning the duration from…

MATCHAMAN’s Trademark Strategy: A Blueprint for Indonesian Brands Going Global through the Madrid Protocol - AFFA IPR

MATCHAMAN’s Trademark Strategy: A Blueprint for Indonesian Brands Going Global through the Madrid Protocol

In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country.   Today, MATCHAMAN has become a rising name…

Can a “Hashtag” Be Registered as a Trademark in Indonesia? - AFFA IPR

Can a “Hashtag” Be Registered as a Trademark in Indonesia?

In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities.   Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…

When Science Meets Beauty: The Patent Strategies Behind Cosmetic Innovation in Indonesia - AFFA IPR

When Science Meets Beauty: The Patent Strategies Behind Cosmetic Innovation in Indonesia

In an era when the definition of “beauty” is no longer a matter of taste but the result of scientific research and business strategy, Patents act like invisible fences protecting the technological gardens behind every cosmetic product. During the protection period, the inventor enjoys a time-limited monopoly, while the public still gains access to the…