First Stage of Trademark Examination in Indonesia: Validation & Search — What Is Examined and Why Applications Often Fail Here - AFFA IPR

First Stage of Trademark Examination in Indonesia: Validation & Search — What Is Examined and Why Applications Often Fail Here

Many Trademark applicants assume that once they apply, all they need to do is wait for the certificate to be issued. In reality, it is precisely at this very first stage that many applications stop, are delayed, or even end in refusal. The Directorate General of Intellectual Property (DGIP), as the authority receiving Trademark applications…

Patent vs. Utility Model – What’s the Difference in Indonesia? - AFFA IPR

Patent vs. Utility Model – What’s the Difference in Indonesia?

In the innovation-driven business landscape, many business players assume that all technological inventions can be protected in the same way — “just patent it!” In reality, Indonesia’s Intellectual Property legal system distinguishes invention protection into two main regimes: Patents and Utility Models (commonly referred to in Indonesia as Paten Sederhana). Understanding the difference is not…

From Trading Card Hype to Real Business Risk - AFFA IPR

From Trading Card Hype to Real Business Risk: Why Global Creators Should Protect Their IP Early

In recent years, the global market has witnessed something remarkable: collectible cards have evolved from simple entertainment into high-value assets. In many countries, certain collectible cards are no longer treated merely as hobby items—they are traded like investment products, sometimes reaching the value of luxury goods.   This trend is easy to spot online. Viral…

Trademark Substantive Examination in Indonesia - AFFA IPR

Trademark Substantive Examination in Indonesia

Indonesia is widely recognized as one of Southeast Asia’s most dynamic consumer markets. However, many foreign businesses entering the market underestimate one of the most decisive stages in brand protection: substantive trademark examination. Far from being a mere administrative checkpoint, Indonesia’s substantive examination can determine whether a trademark ever reaches registration—making it a critical strategic…

Geographical Indications as a New Pillar of Indonesia’s Creative Economy: Transforming Local Heritage into High-Value Assets in 2026 - AFFA IPR

Geographical Indications as a New Pillar of Indonesia’s Creative Economy: Transforming Local Heritage into High-Value Assets in 2026

As Indonesia moves toward 2026, its economic development strategy is increasingly and consistently shifting toward an Intellectual Property–based economy. Alongside Trademarks, Patents, Industrial Designs, and Copyrights, Geographical Indications (GIs) have emerged as one of the most strategic and impactful IP instruments.   Through the strengthening of the Geographical Indications system, local heritage is no longer…