Collaborations involving Intellectual Property (IP) or well-known characters aren’t limited to clothing or merchandise; they extend to restaurants, theme parks, and even airlines. Thanks to the immense popularity of these characters, fans are willing to travel, buy tickets, and spend more to enjoy a unique experience connected to their favorite icons.
As the holiday season approaches, traveling with a trusted airline featuring your favorite IP characters can be an exciting option for you and your family. These collaborations often offer in-flight branding, including themed headrests, paper cups, meal boxes, in-flight entertainment, and exclusive merchandise to take home. Does your favorite character make the list?
- Etihad Airways x Warner Bros
- Boeing 787-10 Dreamliner
- Since: July 2024
- Characters: Batman, Superman, Wonder Woman, Looney Tunes, etc.
- Routes: Abu Dhabi, London, Dublin, Amsterdam, Vienna, Bangkok, and Manila
- AirAsia x Sonic the Hedgehog
- Airbus A330
- Since: October 2024
- Characters: Sonic, Tails, & Shadow
- Routes: Kuala Lumpur – Bangkok
- All Nippon Airways (ANA) x Demon Slayer: Kimetsu no Yaiba
- Bombardier DHC 8-400
- Since: July 2023
- Characters: Tanjiro, Nezuko, Zenitsu, Inosuke, Kyojuro, etc.
- Routes: Osaka – Fukuoka
- Southwest Airlines x Walt Disney World
- Boeing 737-700
- Since: September 2021
- Characters: Mickey, Minnie, etc.
- Routes: United States Domestic
- Garuda Indonesia x Pokemon
- Boeing B737-800 NG (Pikachu Jet GA-1), since February 2024
- Airbus A330-300 (Pikachu Jet GA-2), from March 2025
- Characters: Pikachu, Squirtle, Aipom, Oddish, etc.
- Routes: Jakarta, Denpasar, Jogja, Lombok, Batam, Surabaya, Malang, Semarang, Makassar, Tokyo, Sydney, Melbourne, Hong Kong, China, Jeddah, Bangkok, etc.
With this collaboration, Garuda Indonesia has joined the elites of the “Pikachu Jets” fleet, alongside other airlines that collaborated earlier, such as ANA and Skymark Airlines (Japan), China Airlines, Scoot (Singapore), and T’way Air (South Korea). For Garuda Indonesia, IP collaborations are not new, as the airline previously partnered with Star Wars and Marvel Studios from The Walt Disney Company in 2022.
Should you need further information about IP collaborations, licensing agreements, or the protection of Trademarks and other IPs domestically or internationally, contact us at [email protected].
