As we enter 2026, business practices are undergoing increasingly significant changes. Business is no longer limited to selling physical products or providing conventional services on online platforms. The rise of content creators, podcasters, streamers, influencers, and professionals with strong personal brands has made the business landscape more competitive, dynamic, and diverse. They, too, engage in…
In business practice, it is not uncommon to find a single product displaying more than one Trademark. This may include not only the primary logo, but also series names, sub-brands, flavor variants, mascots, and other visual elements—each of which may have been registered as a separate Trademark. This phenomenon is commonly found in snacks,…
On 11 November 2025, the President of the Maldives, Dr. Mohamed Muizzu, ratified the Trademark Bill, which has now been promulgated as the Trademark Act (Law No. 19/2025) through publication in the Government Gazette. The Act will enter into force on 11 November 2026, followed by a 12-month transition period for existing Trademark owners…
In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country. Today, MATCHAMAN has become a rising name…
In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities. Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…
At the 47th ASEAN Summit held on 26–28 October in Kuala Lumpur, Malaysia, Timor Leste was ratified as the 11th member of ASEAN. Under the “Trade in Goods” framework, you may consider Timor Leste as your next export destination, since ASEAN membership brings more competitive tariffs, efficiency, and easier distribution within the region. But…
This question often arises amid the growing investment climate in Indonesia’s manufacturing industry. But what if the answer is: “not entirely safe”? What should you do to address all the risks? Risk of Infringement Even if you are the one manufacturing the product, the Trademark being used may already have been registered by…
Jakarta, 18 September 2025 – We are pleased to share that AFFA has been recognized with two awards at the Indonesia Law Firm Awards 2025, organised by Asia Business Law Journal. We received recognition as: Best Boutique Law Firm in Indonesia IP Enforcement Firm About the Awards The Indonesia Law Firm Awards…
In a significant development for Intellectual Property rights protection in Indonesia, AFFA Intellectual Property Rights has officially submitted a request to the Directorate General of Intellectual Property (DGIP) on 11 September 2025 to implement a landmark court decision by recording the invalidation of the “Deli Waffle + Logo” Trademark (No. IDM001120480) owned by ICEN LESTARI.…
Under normal circumstances, the publication of a Patent application is carried out no later than 18 months after the application’s filing date. However, Applicants may request accelerated publication, allowing the application to be announced earlier, namely, 6 months from the filing date. How can this be done? Requirements for Accelerated Publication To utilize…