Many Trademark applicants assume that once they apply, all they need to do is wait for the certificate to be issued. In reality, it is precisely at this very first stage that many applications stop, are delayed, or even end in refusal. The Directorate General of Intellectual Property (DGIP), as the authority receiving Trademark applications…
Indonesia is widely recognized as one of Southeast Asia’s most dynamic consumer markets. However, many foreign businesses entering the market underestimate one of the most decisive stages in brand protection: substantive trademark examination. Far from being a mere administrative checkpoint, Indonesia’s substantive examination can determine whether a trademark ever reaches registration—making it a critical strategic…
As Indonesia moves toward 2026, its economic development strategy is increasingly and consistently shifting toward an Intellectual Property–based economy. Alongside Trademarks, Patents, Industrial Designs, and Copyrights, Geographical Indications (GIs) have emerged as one of the most strategic and impactful IP instruments. Through the strengthening of the Geographical Indications system, local heritage is no longer…
The Turkish Patent and Trademark Office (TÜRKPATENT) will increase official fees for various Intellectual Property procedures effective 1 January 2026. The increase will apply to Patents, Utility Models, Trademarks, and Industrial Designs. The revised fees will affect multiple stages of the process, including application filing, examination, registration, recordals, and renewals. What Does This…
Starting 1 January 2026, the World Intellectual Property Organization (WIPO) will implement the 13th Edition of the Nice Classification (Nice 13-2026) as the latest international reference for the classification of goods and services in Trademark registrations. For many Trademark Owners, this announcement is often misunderstood as a change that will automatically apply uniformly worldwide.…
As we enter 2026, business practices are undergoing increasingly significant changes. Business is no longer limited to selling physical products or providing conventional services on online platforms. The rise of content creators, podcasters, streamers, influencers, and professionals with strong personal brands has made the business landscape more competitive, dynamic, and diverse. They, too, engage in…
In business practice, it is not uncommon to find a single product displaying more than one Trademark. This may include not only the primary logo, but also series names, sub-brands, flavor variants, mascots, and other visual elements—each of which may have been registered as a separate Trademark. This phenomenon is commonly found in snacks,…
On 11 November 2025, the President of the Maldives, Dr. Mohamed Muizzu, ratified the Trademark Bill, which has now been promulgated as the Trademark Act (Law No. 19/2025) through publication in the Government Gazette. The Act will enter into force on 11 November 2026, followed by a 12-month transition period for existing Trademark owners…
In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country. Today, MATCHAMAN has become a rising name…
In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities. Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…