Can You Protect a Furniture Design in Indonesia? Absolutely! - AFFA IPR

Can You Protect a Furniture Design in Indonesia? Absolutely!

Intellectual Property, Industrial Design

Do you think designs are just for fashion or gadgets? Think again. When people hear the term “Industrial Design,” they often think of phone cases, handbags, or consumer electronics. But in Indonesia, protection for Industrial Design extends far beyond tech and fashion. From minimalist lounge chairs to futuristic bathtubs and even ornate lighting fixtures, furniture and home décor are eligible for protection under Indonesia’s Industrial Design Law.   For interior, furniture, and lifestyle brands targeting Southeast Asia’s largest consumer market, registering your designs isn’t just possible — it’s essential.   Why Furniture Design Matters in Indonesia   Indonesia has seen a steady rise in Industrial Design awareness and filings over the past five years. Applications climbed from 2,319 in 2017 to a record-breaking 3,533 in 2022. This growth reflects not only increasing local awareness but also foreign interest in protecting design assets in one of Asia’s most dynamic markets for manufacturing and retail.   As consumer tastes evolve and visual identity becomes a powerful sales driver, furniture designers need to protect what sets their products apart: shape, contours, lines, textures, and aesthetics.   Tips to Get Your Furniture Design Approved   Despite the growing support for design protection, improperly submitted applications are still rejected, often due to technical errors in how the design is presented. The Directorate General of Intellectual Property (DGIP) has strict guidelines for how Industrial Design applications should be illustrated.   If you’re filing a furniture design (or any large, 3D product), follow these 8 key visual submission rules to avoid costly rejections:   Avoid Mixed Features Don’t combine multiple styles, colors, or versions in a single design submission.  Use a Neutral Background Design representations must be shown on plain, uncluttered backgrounds — no textures, shadows, or staging. Exclude Irrelevant Elements Only the intended design should appear. Remove props, logos, or any decorative items not part of the design. Submit One View Per Image Provide one clear view per image: front, back, left, right, top, bottom, and perspective. No composites or collages. Upload Magnified Views Separately If you include zoomed-in details, upload them as individual images, not overlays. Disclaim Unregistered Features If some elements of your design aren’t meant to be protected, disclaim them consistently across all views. Show the Full Product Too If you’re submitting disassembled components (e.g., parts of a modular chair), include a full assembled version. For 2D Patterns, Show Them Alone If your design is a surface pattern (e.g., wood grain or textile texture), don’t show it applied on furniture — submit it as a stand-alone flat image.   Bottom Line: If It Has Shape, It Can Be Filed Whether you’re a boutique design studio or a global interior brand, protecting your creations in Indonesia gives you more than just legal peace of mind — it gives you the competitive edge. With over 270 million potential customers and a vibrant, design-conscious market, the value of your visual IP only increases over time.   Have a new piece ready for market? Make sure your design documents are clean, compliant, and enforceable — before someone else copies your style.   Need help filing your design in Indonesia? Book a free 15-minute call with a registered Industrial Design consultant and ensure your design meets all local requirements:   ? E-Mail : [email protected] ? Book a Call : +62 21 83793812 ? WhatsApp : +62 812 87000 889

Indonesia Fosters a Thriving IP Ecosystem: Domestic and International Filings Soar Over the Past Decade - AFFA IPR

Indonesia Fosters a Thriving IP Ecosystem: Domestic and International Filings Soar Over the Past Decade

Patent, Intellectual Property, Trademark, Copyright, Geographical Indication

Indonesia’s Directorate General of Intellectual Property (DGIP) has achieved a remarkable milestone over the past decade. According to a report delivered by the Director General of Intellectual Property, Razilu, a total of 1,738,573 Intellectual Property (IP) applications were filed between 2015 and 2024. “This is a monumental figure that reflects the extraordinary enthusiasm of the Indonesian public in protecting their intellectual creations,” Razilu stated during the “Ten-Year Performance Exposé and IP Appreciation” event, held in celebration of World Intellectual Property Day 2025 at Graha Pengayoman, Jakarta, on Wednesday, June 4, 2025. The data show that IP filings have grown at an average annual rate of 18.5%. According to Razilu, this growth is more than just numbers — it reflects increasing awareness of the importance of IP as a national economic and cultural asset. Razilu emphasized that this performance exposé is not merely an evaluation, but also a strategic platform to shape future IP policies. The goal is to ensure that every innovation and creative work by Indonesians is not only protected by law but also fully empowered. Of the total filings, approximately 86.76% originated from within the country. Domestic applicants contributed nearly 99.8% of Copyright filings, 85.2% of Trademark filings, and 68.76% of Industrial Design filings. However, domestic contributions to Patent filings remain relatively low, standing at just 32.05%, highlighting an area for improvement. “These figures demonstrate the strong dominance of local IP filings across all categories. It’s a testament to the thriving innovation and creativity among individuals, entrepreneurs, and inventors across Indonesia,” Razilu added. Over the same period, micro, small, and medium enterprises (MSMEs) were significant contributors to Trademark filings. The most registered classes included: Culinary products (Classes 30 and 29) Fashion (Class 25) Hospitality services (Class 43) Cosmetics and personal care (Class 3) In the Industrial Design category, top applications were concentrated in: Other printed matter (Class 19-08) Chairs (Class 06-01) Garments (Class 02-02) Travel bags, handbags, key holders (Class 03-01) Bags, containers, tubes, capsules (Class 09-05)  Meanwhile, the most recorded Copyright works were books, written articles, computer programs, video recordings, and posters. For Geographical Indications, the top five products over the past decade were coffee, woven textiles, rice, batik, and traditional salt. In the domestic Patent category, top filings involved food chemistry, pharmaceuticals, chemical engineering, special machinery, and basic chemistry. On the other hand, foreign Patent applications were dominated by sectors such as pharmaceuticals, digital communications, transportation, basic chemistry, and metallurgy. At AFFA Intellectual Property Rights, we welcome this growing momentum in Indonesia’s IP landscape. Our team of experienced IP consultants stands ready to support businesses, creators, and innovators—not only in Indonesia but also around the world—in securing and maximizing the value of their Intellectual Property. Let us help you navigate your IP journey with confidence.   Need help filing your IP in Indonesia? Book a free 15-minute call with a registered IP consultant and ensure your IP meets all local requirements:   ? E-Mail : [email protected] ? Book a Call : +62 21 83793812 ? WhatsApp : +62 812 87000 889   Source: Directorate General of Intellectual Property

Top 3 Mistakes Foreigners Make When Filing Industrial Designs in Indonesia - AFFA IPR

Top 3 Mistakes Foreigners Make When Filing Industrial Designs in Indonesia

Intellectual Property, Industrial Design

Filing an Industrial Design in Indonesia may look simple, but even small missteps can lead to rejection—or worse, invalidate your rights after registration. For foreign applicants entering the Indonesian market, understanding what not to do is just as important as knowing the process.   Here are the top three mistakes we see most often—and how to avoid them:   Submitting Low-Quality or Blurry Images In Indonesia, clear and precise visual representation is the foundation of your Industrial Design protection. The Directorate General of Intellectual Property (DGIP) requires at least seven views of your design—front, back, left, right, top, bottom, and perspective. If the images are pixelated, low-resolution, or fail to reflect the design’s features accurately, your application will likely be rejected. Tip: Use high-resolution, black-and-white line drawings with no background noise. Avoid shadows, gradients, or photographic textures. Your images must clearly define the form, not confuse it. Including Functional Features in the Design Indonesia protects the appearance, not the function, of a product. If your design focuses on aspects driven purely by function (e.g., grooves, openings, or mechanisms necessary for the item to work), it may fall outside the scope of Industrial Design protection. The DGIP strictly excludes any design elements that are dictated solely by function. Including such elements can lead to rejection or later invalidation if challenged. Tip: Before filing, ask yourself: “Could this shape be different and still work the same?” If the answer is no, that feature likely won’t qualify. Filing After Public Disclosure—Without Knowing the Grace Period Rules Many foreign applicants mistakenly believe that any public disclosure automatically voids their ability to protect a design in Indonesia. While Indonesia does have strict novelty requirements, the law also provides a 6-month grace period for certain types of disclosures. Under Indonesian law, a design is considered novel only if it has not been made available to the public anywhere in the world before the filing or priority date. However, there are two exceptions: If the design was displayed at a nationally or internationally recognized exhibition, or If the design was disclosed by the designer themselves for education, research, or development purposes. In these cases, you still have up to 6 months to file your application without losing novelty. Tip: If you’ve already shown your design to the public, act fast. Check whether your situation qualifies for the grace period and file within six months—or risk permanent loss of rights.   Clean Up Your Designs Before You File   With rising interest in Indonesian design protection from global brands, getting it right the first time matters more than ever. A rejected or invalidated design not only costs time and money—it can expose your product to copycats in Southeast Asia’s biggest market.   Need help filing your design in Indonesia? Book a free 15-minute call with a registered Industrial Design consultant and ensure your design meets all local requirements:   ? E-Mail : [email protected] ? Book a Call : +62 21 83793812 ? WhatsApp : +62 812 87000 889

Not Just Batik: Why Industrial Design is the Hidden Gem of IP in Indonesia - AFFA IPR

Not Just Batik: Why Industrial Design is the Hidden Gem of IP in Indonesia

Intellectual Property, Industrial Design

When people think about Intellectual Property (IP) in Indonesia, their minds often go straight to Batik—a traditional cultural expression protected under Copyright. But beyond the cultural spotlight lies a vastly underappreciated and highly strategic asset in IP: Industrial Design.   Despite its growing importance, Industrial Design protection in Indonesia remains largely overlooked by creators, businesses, and even international investors. That’s a major missed opportunity, especially considering Indonesia’s growing importance in global trade and IP.   Industrial Design: More Than Just Aesthetic Appeal   An Industrial Design protects the visual appearance of a product—its shape, pattern, lines, contours, colors, or any combination thereof. It’s not about functionality, but about form. If you’ve created a distinctive bottle shape, a shoe silhouette, a furniture design, or unique packaging, it may qualify for protection under Industrial Design law.   In today’s consumer-driven world, where visual differentiation drives value, protecting these design elements is crucial.   The Untold Fact: Indonesia Is Quietly Active   Indonesia is not a passive player in industrial design. Since 2017, the country has consistently recorded over 2,000 industrial design applications annually, reflecting a healthy and growing awareness of design protection.   In fact, by 2022, filings reached a record high of 3,533 applications, indicating rising activity from both domestic and foreign applicants. This trend highlights how businesses are starting to treat design not just as an aesthetic enhancement, but as a strategic asset worth securing in Indonesia.   Foreign filings have also increased steadily, signaling that Indonesia is gaining global recognition not only as a major consumer market but also as a jurisdiction with valuable IP infrastructure.   Why Indonesia Attracts Design Filings   One reason behind the steady interest in Indonesia’s Industrial Design system is its clear and straightforward protection regime. An industrial design in Indonesia is protected for a fixed term of 10 years from the filing date, without the need for renewals. While this duration is standard compared to many jurisdictions, it offers legal certainty for businesses during a product’s most commercially active years.   Combined with Indonesia’s growing consumer market and increasing awareness of IP enforcement, this makes the country an attractive destination for securing design rights, especially for fast-moving consumer goods, packaging, and lifestyle products.   When Copyright Is Not Enough   Creators in Indonesia often wonder whether their work should be protected under Copyright or Industrial Design. The distinction can be subtle but important.   Take Batik motifs used in modern fashion products as an example. While the motif itself may be protected by Copyright, if it’s applied to mass-produced products and serves a commercial, aesthetic function, Industrial Design registration might provide stronger and more enforceable protection.   The same applies to everyday consumer items: phone cases, kitchenware, footwear, automotive parts, or cosmetic packaging—if it looks unique, it should be protected.   Securing Design in Southeast Asia’s Largest Market   With over 270 million people, Indonesia is Southeast Asia’s largest consumer market. Any successful product design that hits the market is bound to be imitated. Without proper protection, you risk losing your product’s most valuable differentiator—its visual identity.   Registering your Industrial Design gives you exclusive rights to prevent others from using, selling, or reproducing the same or similar designs. It also provides a solid legal foundation for enforcement in case of infringement.   If you’re expanding into Southeast Asia and want to secure your product’s visual identity in one of its most dynamic markets, Industrial Design protection in Indonesia is a smart first step.   Book a free 15-minute call with a registered Industrial Design consultant:   ? E-Mail : [email protected] ? Book a Call : +62 21 83793812 ? WhatsApp : +62 812 87000 889

Discover 6 Intellectual Property Potentials in Padel - AFFA IPR

Discover 6 Intellectual Property Potentials in Padel

Patent, Intellectual Property, Trademark, Copyright, Industrial Design

Padel is experiencing rapid growth in Indonesia. Over the past few years, it has captured the attention of various groups — from sports communities and entrepreneurs to celebrities. Its popularity is reflected in its inclusion in PON XXI 2024 (National Sports Week) held in Aceh – North Sumatra, as well as in several tournaments held in Indonesia, including the Asia Pacific Padel Cup 2024 and Padel Pro Open 2025.   Padel was first created in 1969 in Acapulco, Mexico, by Enrique Corcuera. He modified a squash court at his home by adding walls and elements from tennis, creating a new game called “Paddle Corcuera.” This new game quickly attracted the attention of his friends, including Alfonso de Hohenlohe, who later introduced padel to Marbella, Spain in 1974 and built two courts there. From Spain, padel spread to Argentina (1975) and continued to grow in popularity across Europe and Latin America. In 1991, the Federation International de Padel (FIP) was established in Madrid, Spain, to regulate and promote the sport globally.   As the padel ecosystem continues to grow in Indonesia, various elements — such as tournament names, logos, racket designs, court technology, training strategies, and merchandise — are becoming strong identity markers with commercial value. All of these should and can be protected through various forms of Intellectual Property (IP) rights, so that all parties involved can benefit while supporting a more sustainable padel ecosystem.   Here are several relevant and potential IP categories in the world of padel:   Trademark Names of padel clubs, logos, slogans, tournaments, courts, training academies, apparel, padel balls, rackets, or other equipment should be protected to avoid the use of identical or confusingly similar names. These should be registered as Trademarks, which offer protection for 10 years and can be renewed indefinitely. Industrial Design The visual designs of rackets, special padel shoes, and uniquely styled tournament uniforms can be protected as Industrial Designs, with a protection period of up to 10 years. Patent This category includes technological innovations in racket materials or structure, automated digital scoring systems, training sensors, and unique portable padel court construction features. Such innovations can evolve continuously and offer local manufacturers or innovators a competitive edge. Copyright Promotional content such as tournament highlight videos, music, event posters, digital graphics, and training modules or documented game strategies is automatically protected under Copyright. However, formal recordation is recommended to strengthen legal proof of ownership. Trade Secret This category includes exclusive training techniques used by padel coaches, business strategies or community management models, and even recipes or formulas for sports nutrition products used by a club. Trade Secrets do not require registration but must be kept confidential to remain protected. Licensing & Franchising Business models such as court rentals, expansion of padel club branches, licensing tournament names for use in other cities, or even launching padel-themed café franchises can be governed through licensing or franchise agreements, and can be officially recorded to secure legal protection and expand commercial benefits.   Ultimately, padel is a fun sport and a gateway to economic opportunities through Intellectual Property assets. Business actors and padel communities must understand that the innovation, creativity, and identity they build today can become sustainable business value — if properly managed and protected. Should you need further information about registering and protecting Intellectual Property in the padel sport, feel free to contact us at [email protected].

2025 Resolution: Wealth Through IP - Make It Happen! - AFFA IPR

2025 Resolution: Wealth through IP – Make It Happen!

Intellectual Property

As we enter a new year, many of us aim for ambitious resolutions, including achieving financial success. One often-overlooked but highly effective way to achieve this is through Intellectual Property (IP) ownership—be it Trademarks, Patents, Industrial Designs, or Copyrights. Hard to imagine? Let’s look at some inspiring examples of how IP has made others wealthy.   Trademarks: David Beckham Earned USD 36 Million in 2024  By licensing his name to major companies like Adidas, Nespresso, and Stella Artois, the English football icon significantly boosted his income from the previous year, which was “just” USD 16.2 million. This is remarkable, considering he retired more than a decade ago.  Moreover, the entire Beckham family, from his wife Victoria to his children Brooklyn, Romeo, Cruz, and Harper, have also registered their names as Trademarks with the UK Intellectual Property Office (UKIPO). So, if you have a unique name with notable achievements, don’t hesitate to register it and use it as your business identity.   Patents: Dyson’s Innovations Generated GBP 1.4 Billion in 2023  Founded by Sir James Dyson in 1991, Dyson started with the revolutionary bagless vacuum cleaner. Today, its innovations extend to other technologies used in household appliances such as hand dryers, bladeless fans, air purifiers, and hair styling tools.  Although the company invests heavily in R&D for AI, robotics, and cutting-edge battery technologies, its tens of thousands of registered patents have been licensed to numerous companies worldwide, providing additional revenue beyond the sales of finished products. In 2023, Dyson’s total revenue reached GBP 7.1 billion!   Copyrights: Mariah Carey’s Royalties Reach USD 3 Million Annually  In the entertainment world, Copyright is an invaluable asset. For instance, Mariah Carey’s timeless hit, “All I Want for Christmas Is You,” has generated annual royalties of around IDR 48 billion despite being released in 1994. These royalties come from frequent airplay on radio, streaming platforms, and usage in films and commercials every holiday season.  If you create a song or movie with a holiday theme, its popularity and playback could grow yearly, allowing you to earn passive income through royalties.   Industrial Designs: Bandai’s 20 Billion Yen Annual Revenue from “Henshin Belt”  It’s no secret that the Kamen Rider series serves as a year-long advertisement for toys. Each year, a new Kamen Rider series is introduced, complete with a new Henshin Belt—more sophisticated and unique, following current trends.In the story, the Henshin Belt is a high-tech device enabling the protagonist to transform into a superhero. To captivate children, the toy version incorporates engaging “gimmicks.” For example, in the latest series, Kamen Rider GAVV, the gimmick involves inserting small monster-shaped collectibles into the belt to unlock various powers. Bandai registers the Industrial Design for the belt and its collectible monsters to ensure exclusivity and economic rights. With this protection, no other party can legally use the unique design without permission. The result? Annual toy sales of approximately USD 134 million!   These examples show that Intellectual Property isn’t just a foreign concept—it’s also applicable in Indonesia or everywhere. You can use your name as a Trademark for a restaurant franchise or create a unique product design registered as an Industrial Design. As long as your IP is protected, it will continue to generate opportunities to build wealth in the future. If you’re an innovator, business owner, athlete, musician, or creator from any background, IP-based business opportunities can be a promising source of future income. To learn more about securing legal protection for your Intellectual Property, reach out to us at [email protected].

Indonesian IP Office Declares 2025 the Year of Copyright and Industrial Design - What Are the Benefits? - AFFA IPR

Indonesian IP Office Declares 2025 the Year of Copyright and Industrial Design – What Are the Benefits?

Intellectual Property

The Indonesian IP Office (DGIP) has reaffirmed its commitment to supporting the protection and development of Intellectual Property (IP) in Indonesia. 2025 has been declared the Year of Copyright and Industrial Design, marking a new strategic initiative to strengthen Indonesia’s IP ecosystem. This policy not only aims to raise awareness of the importance of Copyrights and Industrial Designs but also to create a more conducive environment for businesses and investors, both domestic and international.   This declaration is based on several initiatives and policies implemented by DGIP over recent years. After the 2024 Year of Geographical Indications, DGIP recorded a significant increase in IP applications, demonstrating heightened public awareness of the importance of IP protection. With the declaration of the Year of Copyright and Industrial Design, DGIP aims to continue this positive trend, particularly by increasing the registration of Copyrights and Industrial Designs.   DGIP has set ambitious targets, with the Director General of Intellectual Property aiming for increased Non-Tax State Revenue (PNBP) for 2026: IDR 28,156,750,000 from Copyrights, IDR 354,753,680,000 from Trademarks, and IDR 529,167,083,000 from Patents and Trade Secrets.   DGIP’s Achievements in 2024 As a foundation for 2025, DGIP achieved several milestones during 2024:   Increase in Intellectual Property Applications DGIP recorded a significant increase in IP applications, including Copyrights, Industrial Designs, and Geographical Indications. In 2024, more than 15,000 Copyright applications were recorded, a 20% increase compared to the previous year. DGIP also received approximately 5,000 Industrial Design applications, reflecting a 15% growth. Furthermore, 50 new Geographical Indication applications were filed, indicating rising public awareness of protecting local wealth-based products. Launch of the 2025-2029 National Geographical Indications Roadmap This strategy aims to strengthen the management and preservation of Geographical Indication-based products, providing direct economic benefits to local communities. Enhanced Services and Transparency Through various initiatives, including the 2024 IP Program Financial Coordination Meeting, DGIP improved service efficiency, especially by expediting IP registration processes to enhance user experience. International Collaboration DGIP successfully established partnerships with international organizations to strengthen IP protection in Indonesia. These collaborations included training, capacity-building for human resources, and promoting Indonesian IP products in global markets. Key IP-Based Regional Programs This initiative encourages the development of IP-based regions to support sustainable economies, enhancing the competitiveness of local products in international markets. These programs range from the Development of Geographical Indications-Based Local Products, Creative Economy Zones Based on IP, to IP-Based SME Assistance.   Strategic Policies Supporting the Year of Copyright and Industrial Design To ensure the success of this initiative, DGIP has formulated several strategic policies and measures:   Updating the 2024-2029 Strategic Plan During the Strategic Plan Update meeting in Bogor in December 2024, DGIP designed data-driven programs to anticipate future needs and challenges. This step ensures that policies related to Copyrights and Industrial Designs align with global dynamics. Strengthening Services and Financial Management Through the 2024 IP Program Financial Coordination Meeting, DGIP focused on improving services and the potential for Non-Tax State Revenue (PNBP). Efficient financial management has become a priority to support optimal operations, particularly in expediting the registration and protection of Copyrights and Industrial Designs. IP-Based Regional Programs DGIP launched flagship programs that utilize IP-based regions to support sustainable economies. This approach aims to enhance the competitiveness of local products with IP value in global markets, providing direct economic benefits to communities and businesses. 2025-2029 National Geographical Indications Roadmap While focusing on Geographical Indications, this roadmap serves as an example of how DGIP designs comprehensive strategies for IP management. Similar approaches are expected to be applied to Copyrights and Industrial Designs, emphasizing preservation and innovation.   Positive Impacts for Businesses and Investors Through these policies, DGIP not only strengthens Indonesia’s IP ecosystem but also sends positive signals to international businesses and investors. These conducive conditions include:   Faster Services: Improved speed and transparency in IP recordation, registration, and protection processes.   Legal Certainty: Structured policies provide better protection for rights holders.   Global Competitiveness: Strengthened IP-based regions allow local products to compete more effectively in international markets.   You might also want to read: Fighting IP Crimes: Indonesia’s IP Office Task Force Destroys IDR 5.35 Billion Worth of Counterfeit Goods!   Despite the many initiatives launched, challenges remain, such as low public awareness of the importance of IP protection and the need for adequate infrastructure. However, with DGIP’s commitment, 2025 is expected to be a monumental year for strengthening Copyright and Industrial Design protection in Indonesia.   The declaration of the 2025 Year of Copyright and Industrial Design is DGIP’s tangible step in solidifying Indonesia’s position as a country that supports Intellectual Property protection. This policy aims to raise awareness of the importance of Copyrights and Industrial Designs and create a more conducive environment for businesses and investors, both domestic and international. Should you need more information on Copyright and Industrial Design protection in Indonesia, please contact us at [email protected].

Fighting IP Crimes: Indonesia's IP Office Task Force Destroys IDR 5.35 Billion Worth of Counterfeit Goods! - AFFA IPR

Fighting IP Crimes: Indonesia’s IP Office Task Force Destroys IDR 5.35 Billion Worth of Counterfeit Goods!

Event, Intellectual Property, Trademark, Industrial Design1 Comment

The Indonesian Intellectual Property (IP) Task Force, a cross-ministerial special task force of the Republic of Indonesia, consists of the Directorate General of Intellectual Property (DGIP), the Directorate General of Customs and Excise (DGCE), the National Agency of Drug and Food Control (BPOM), the Ministry of Communication and Digital (Komdigi), the Criminal Investigation Department (Bareskrim) of the National Police, and the National Cyber and Crypto Agency (BSSN). On December 12, 2024, the task force symbolically destroyed a number of products associated with violations of 12 Trademarks and Industrial Designs.   During a press conference, the Director General of Intellectual Property, Razilu, stated: “This destruction serves as a strong message from the DGIP that there is no room for Intellectual Property violations in Indonesia.”   At least three key messages were conveyed through the destruction of these products: Deterrence: To provide a deterrent effect on offenders, ensuring they refrain from committing further violations. Both civil and criminal legal actions can be enforced against them. Creator and Owner Protection: To assure creators and IP owners that their works are protected, fostering an environment where they can continue innovating. Public Awareness: To urge the public never to buy counterfeit or fake goods at low prices, as these products can adversely affect health, employment, and the environment.   The destroyed products, valued at IDR 5.35 billion, included the following: LEGO (toys): Worth over IDR 1 billion, from 110 items. Comotomo (baby bottles): Worth over IDR 500 million, from 888 items. Mimi White (hand and body lotion): 216 items. MT NG Shan (drill bits): 2,000 pieces. Louis Vuitton (women’s bags, wallets, and belts): 10 items. Christian Louboutin (women’s shoes): 2 pairs. Tokai (lighters): 5 boxes. Orion Choco Pie (snack/biscuits): 50 boxes. Honda (spare parts): 30 boxes. Honda (generators): 30 units. Harley Davidson (apparel accessories, umbrellas, and wallets): 600 items. Food Packaging (Industrial Design): 30 boxes.   It is important to note that the products classified as IP violations are not limited to counterfeit goods but also include goods illegally entering the Indonesian market. Under the law, smuggled goods that bypass official channels, fail to adhere to applicable import procedures, and are subject to objections by the official license holders of the relevant trademarks are subject to enforcement actions.   Given the complex and extensive scope of IP  violations, cross-sector enforcement is required. The specific roles of the involved institutions are as follows: DGIP: Monitoring, supervision, preventive measures, mitigation strategies, and enforcement of IP laws. DGCE: Addressing the importation of goods suspected of infringing IP rights. BPOM: Managing the distribution of food and pharmaceutical products that are suspected of infringing IP rights and endangering public health and the environment. Komdigi: Handling complaints and requests for blocking websites related to goods and/or services deemed to violate IP rights. Bareskrim Polri: Coordinating communication and collaboration for law enforcement from the central office to its units across Indonesia. BSSN: Monitoring IP violations in cyberspace and assisting in handling IP infringements that occur in the digital realm.   You might also want to read: Unraveling the Global Complexity of IP Crime: Money Laundering and More!   Each year, the average number of reports on IP violations is around 50 cases, with the majority involving Trademark, Industrial Design, and Copyright infringements. The active role of Komdigi has also significantly contributed to blocking 414 websites infringing Copyrights based on 16 requests. However, considering that the IDR 5 billion in damages mentioned earlier came from only 12 cases, this can be seen as just the beginning or the tip of the iceberg in the enforcement of IP laws in Indonesia.   Therefore, the participation of the five key components of the nation—Government, Academics, Private Sector, Society, and Media—is expected to continue supporting efforts to create a better Intellectual Property climate in Indonesia.   With increasing public awareness of the importance of Intellectual Property, there will also be positive impacts on the national economy and Indonesia’s investment climate in the global arena.   Should you need more information regarding Trademark protection and other Intellectual Property matters in Indonesia and abroad, feel free to contact us via email at [email protected].

IP Character Collaborations with Airlines - Which One is Your Favorite? AFFA IPR

IP Character Collaborations with Airlines – Which One is Your Favorite?

Intellectual Property

Collaborations involving Intellectual Property (IP) or well-known characters aren’t limited to clothing or merchandise; they extend to restaurants, theme parks, and even airlines. Thanks to the immense popularity of these characters, fans are willing to travel, buy tickets, and spend more to enjoy a unique experience connected to their favorite icons. As the holiday season approaches, traveling with a trusted airline featuring your favorite IP characters can be an exciting option for you and your family. These collaborations often offer in-flight branding, including themed headrests, paper cups, meal boxes, in-flight entertainment, and exclusive merchandise to take home. Does your favorite character make the list? Etihad Airways x Warner Bros Boeing 787-10 Dreamliner  Since: July 2024 Characters: Batman, Superman, Wonder Woman, Looney Tunes, etc. Routes: Abu Dhabi, London, Dublin, Amsterdam, Vienna, Bangkok, and Manila AirAsia x Sonic the Hedgehog Airbus A330 Since: October 2024 Characters: Sonic, Tails, & Shadow Routes: Kuala Lumpur – Bangkok All Nippon Airways (ANA) x Demon Slayer: Kimetsu no Yaiba Bombardier DHC 8-400 Since: July 2023 Characters: Tanjiro, Nezuko, Zenitsu, Inosuke, Kyojuro, etc. Routes: Osaka – Fukuoka Southwest Airlines x Walt Disney World Boeing 737-700 Since: September 2021 Characters: Mickey, Minnie, etc. Routes: United States Domestic Garuda Indonesia x Pokemon Boeing B737-800 NG (Pikachu Jet GA-1), since February 2024 Airbus A330-300 (Pikachu Jet GA-2), from March 2025 Characters: Pikachu, Squirtle, Aipom, Oddish, etc. Routes: Jakarta, Denpasar, Jogja, Lombok, Batam, Surabaya, Malang, Semarang, Makassar, Tokyo, Sydney, Melbourne, Hong Kong, China, Jeddah, Bangkok, etc. With this collaboration, Garuda Indonesia has joined the elites of the “Pikachu Jets” fleet, alongside other airlines that collaborated earlier, such as ANA and Skymark Airlines (Japan), China Airlines, Scoot (Singapore), and T’way Air (South Korea). For Garuda Indonesia, IP collaborations are not new, as the airline previously partnered with Star Wars and Marvel Studios from The Walt Disney Company in 2022.   Should you need further information about IP collaborations, licensing agreements, or the protection of Trademarks and other IPs domestically or internationally, contact us at [email protected].

TKDN-Related Sales Restrictions: How Can IP Play a Role in Enhancing its Composition - AFFA IPR

TKDN-Related Sales Restrictions: How Can IP Play a Role in Enhancing Its Composition

Intellectual Property

The Indonesian government recently banned the distribution of the iPhone 16 due to its failure to meet the required Domestic Component Level (TKDN) threshold of 35%. This policy serves as a stern reminder to all local and international manufacturers of the importance of contributing to the development of domestic industries.   However, the iPhone 16 is not the only TKDN-related issue in the spotlight. Previously, the tactical vehicle Maung Pindad, used by “RI 1” (the President), became a success story in fulfilling TKDN requirements. According to Chief of Presidential Staff Anto Mukti Putranto, while 30% of Maung’s components were sourced from Korean and German manufacturers, namely SsangYong and Mercedes-Benz, the remainder was developed locally.   So, who is obligated to comply with TKDN regulations? How can Intellectual Property (IP) certificates help meet these requirements? Let’s dive into the details.   Legal Basis of TKDN   TKDN refers to the percentage of goods or services derived from domestic components in a product, service, or combination of both. This policy is governed by Minister of Industry Regulation No. 16 of 2011, which outlines the rules and methods for calculating TKDN. At least three parties are required to comply with TKDN regulations:   Electronics and Telecommunications Manufacturers: Products like smartphones with 4G/5G technology must have a minimum TKDN value of 35%, as stated in Minister of Industry Regulation No. 22 of 2020 on Electronics and Telematics TKDN Calculation Guidelines. Goods/Services Providers for Government Projects: Under Presidential Regulation No. 16 of 2018 on Government Procurement, all government-procured goods/services must prioritize products with high TKDN values. Strategic Industries: For example, battery electric vehicles (BEVs) are regulated under Minister of Industry Regulation No. 6 of 2022, which specifies development roadmaps, specifications, and TKDN calculation requirements.   Intellectual Property & TKDN Calculation Framework   Factors influencing a product’s TKDN value include:   Type of Product and/or Service: Different products have unique parameters and calculation weights, such as manufactured goods, technology, or services. Local Components Used: The greater the proportion of raw materials or services sourced domestically, the higher the TKDN value.  Contribution of Certification and Local Innovation: Intellectual Property certificates, SNI (Indonesian National Standard), and Halal certification can increase the domestic component value.   It can be concluded that owning IP Certificates, such as Patents, Trademarks, and Industrial Designs, allows businesses to count these as part of the Domestic Component (KDN).   The varying needs of industries and technical specifications result in differing TKDN standards. For instance, electronic products like smartphones require a minimum TKDN value of 35%, whereas strategic industrial products like electric vehicles involve more complex parameters, including design and testing.    Specifically for the iPhone, Apple previously held a TKDN certificate, but its validity period has expired. To renew it, the government still deems the latest investment made in educational facilities insufficient. Apple would need to establish larger manufacturing plants and research development centers to meet the requirement.   Requirements for Meeting TKDN Standards   To obtain TKDN certification, businesses must fulfill the following requirements: Company Legal Documents: Articles of incorporation and business licenses. Intellectual Property Certificates: Relevant patents, trademarks, or industrial designs. Quality Management System: Certification such as ISO 9001:2015. Proof of Local Components: Cooperation contracts with local suppliers or invoices for locally sourced raw materials. Verification Body Appointment Letter: Only independent bodies designated by the Ministry of Industry can conduct TKDN verification.   TKDN as a Strategic National Policy   From its requirements and objectives, TKDN is not just a regulation but a strategic national policy to strengthen domestic industries. Similar policies exist in other countries, such as: Buy American Act in the United States; Industrial and Regional Benefits in Canada; Local Content Policy in Brazil; Local Content Requirement in the European Union; Make in India in India; and China’s Indigenous Innovation Policy in China.   This long-term policy to enhance Indonesian products’ competitiveness in local and global markets deserves our full support.   Does your product meet the required TKDN standards? Don’t hesitate to consult us about registering your Intellectual Property as part of TKDN compliance. Contact us via email at [email protected].