Trademark Renewal in Indonesia - AFFA IPR

Trademark Renewal in Indonesia

Intellectual Property, Trademark

In Indonesia, the procedure for renewing a Trademark is governed by Law No. 20 of 2016 on Trademarks and Geographical Indications (“Trademark Law”). According to this regulation, a registered Trademark is valid for 10 years from the filing date and may be renewed within 6 months prior to its expiration date, and up to 6 months after the expiration date (under the grace period mechanism) with additional official fees.   Before the enactment of the current Trademark Law, failure to renew a Trademark on time meant automatic removal from the register, with no recovery route other than refiling a brand-new application. Fortunately, under the current regime, the system is more forgiving—albeit with additional cost implications. As in many areas of Intellectual Property, timeliness is essential, and renewal deadlines should be treated with the same gravity as initial filing deadlines.   What Happens If the Deadline Is Missed?   Missing the renewal deadline does not immediately result in loss of rights. Under the Trademark Law, owners are granted a 6-month grace period after the expiry date in which they may still renew their Trademark. However, this comes at a cost: the official fees are approximately doubled.   It is important to note that once the grace period lapses, renewal is no longer possible, and the Trademark will be removed from the register. The only available option at that point is to file a new Trademark application—a route that may come with increased risks, especially if similar marks have been filed in the interim.   When Can a Trademark Be Renewed?   A Trademark renewal may be filed as early as 6 months prior to the expiration date. To renew a registered Trademark in Indonesia, the following documents are required:   Statement of Use of Mark While a declaration of use is mandatory, no physical evidence of use is required to be submitted to the Directorate General of Intellectual Property (DGIP).  Power of Attorney Foreign Trademark owners must appoint a local agent or legal representative. A signed Power of Attorney is required for the renewal process.   Timeline Once the renewal application is submitted, the DGIP will issue a renewal receipt. Thanks to the digitization of the system, the renewal certificate or confirmation notice is generally issued within a day, making the process swift and efficient compared to earlier practices.   Should you need more information about the Trademark Renewal in Indonesia, feel free to contact us at [email protected].

Blindboxes, Resellers, and IP: When Does Selling Cross the Line? - AFFA IPR

Blindboxes, Resellers, and IP: When Does Selling Cross the Line?

Intellectual Property, Trademark

Action figure communities in Indonesia have recently been shaken by a wave of takedowns on popular products across e-commerce platforms. Not only unofficial sellers like casual collectors were affected, but even official resellers who had followed the “white list” registration procedures were hit. The trigger? An official notice from the Trademark Holder (a licensed distributor of the Trademark Owner) prohibits various uses of the brand name and logo and the sale of unboxed items.   This incident raises an important question among many collectors and business owners: Can Intellectual Property (IP) Holders arbitrarily ban secondhand sales? Is this legal?   The Exclusive Rights of Trademark Holders   Legally, a Trademark Holder has the exclusive right to control how their mark/name/logo is used, especially in marketing and product distribution. However, it’s important to note:   IP law does not automatically prohibit the resale of secondhand products, as long as the items are genuine and were lawfully acquired. Under a principle known as the “exhaustion doctrine”, the rights of a Trademark Holder are considered “exhausted” once the product is sold lawfully for the first time. This means the buyer may resell it. However, the Trademark Holder does retain the right to restrict the use of their brand in contexts such as store branding, product repackaging, or unauthorized logo usage that may mislead consumers or harm brand image.   In short, banning the resale of secondhand goods just because they are used can be legally disputed. But banning the unauthorized commercial use of logos, names, and other brand elements is legally valid.   Safe Tips for Selling Secondhand Items Without Violating IP Rights   To avoid infringing a brand’s rights when selling collectibles or secondhand products, here are some best practices:   Avoid using the brand name or logo in your store title. Use neutral descriptions like “blindbox collectible” or “random rare figure.” Clarify that the product is from a personal collection and is pre-owned. This can help show there’s no intention to violate distribution rights. Do not modify or rebrand the product. Repackaging or adding custom branding (like stickers) can be considered infringement. Avoid implying that you’re an official distributor. If you’re not part of the authorized distribution channel, avoid using terms like “official” or “authorized.” Do not sell opened blindbox items if the Trademark Holder prohibits it. If a product is meant to be a surprise item, unboxing and selling it by character name can be considered a violation of its commercial value.   But Why Can People Freely Sell Used iPhones?   This comparison has sparked debate. After all, people sell secondhand iPhones on online platforms all the time without issue. What’s the difference?   Apple and other phone manufacturers do not prohibit the sale of secondhand devices as long as they are genuine and unmodified. iPhones are not designed as “surprise” collectibles like blindboxes, so there’s no concern about damaged exclusivity due to unboxing. Sellers of secondhand iPhones also do not claim to be official distributors and don’t use Apple’s logo for store branding.   In essence, the issue is not the fact that the item is secondhand, but the context of branding and marketing.   Selling secondhand goods is legally allowed, as long as the products are genuine and the seller does not mislead consumers by misusing brand elements. For collectors and small sellers, understanding the limits of IP law is key to keeping your listings safe from takedowns or legal claims.   Should you need expert advice on Trademark usage in online sales, contact us at [email protected].

Trademark Registration Procedure in Bali - AFFA IPR

Trademark Registration Procedure in Bali

Intellectual Property, Trademark1 Comment

Registering a Trademark in Bali, Indonesia, is an essential step for any foreign business looking to enter or expand within the island’s vibrant market. As one of Southeast Asia’s most renowned tourism destinations and a hub for creative industries, Bali offers significant commercial opportunities, particularly in sectors like hospitality, food and beverage, fashion, and handicrafts. However, brand protection can be challenging due to intense competition and frequent cases of infringement in the region. Trademark protection in Bali is governed under Indonesia’s national regulations, primarily Law No. 20 of 2016 on Marks and Geographical Indications, as amended by Law No. 11 of 2020 on Job Creation and Law No. 6 of 2023. Supporting regulations include Government Regulation No. 28 of 2019 (official fees), Government Regulation No. 22 of 2018 (Madrid Protocol implementation), Government Regulation No. 90 of 2019 (Trademark Appeal Commission), and Ministry Regulation No. 67 of 2016 (as amended by Regulation No. 12 of 2021) on Trademark Registration Procedures.   Types of Marks That Can Be Registered in Bali   You can register: Word mark Figurative mark Combination mark Three-dimensional mark Sound mark Hologram   Bali adheres to the first-to-file principle, so early registration is strongly encouraged. Prior use is not considered a strong, bona fide basis of protection in Bali.   Types of Marks That Cannot Be Registered   The following cannot be registered: If the Mark is contrary to public order or morality If the Mark misleads consumers about the nature, quality, or origin of goods/services Generic or descriptive terms without distinctiveness Identical or similar marks already registered for similar goods/services National flags, emblems, or state symbols For 3D Mark, it cannot be of functional feature.   Requirements to Register a Trademark   Foreign businesses must appoint a local registered IP/Trademark Consultant to file on their behalf.   Documents needed: Power of attorney – simply signed Statement of Mark Ownership – simply signed Specimen of Mark to be filed Details of goods/services and relevant class(es) Applicant’s data (name and address)   If claiming priority from a foreign application, the priority document must also be submitted.   Trademark Registration Procedure in Bali   Please note that it may take approximately 10-14 months from filing to the issuance of Trademark certificate. The stages are as follows: Filing Formality Examination (15 days) Publication (2 months) Examination Issuance of registration number Issuance of TM Certificate (Digital Certificate only)   Post-Registration: What to Do and Remember   Once your Trademark is registered: Use your mark within 5 years to avoid any non-use cancellation action filed by any 3rd party. Monitor and enforce your rights through warning letters or legal action. Renewal is due every 10 years and can be filed within 6 months before the expiration date (or during a 6-month grace period with a penalty). Record any change of ownership or license agreements with the DGIP.   Should you need further information regarding Trademark registration and protection strategies in Bali, feel free to contact us at [email protected].

Safeguarding Patent Rights Amid Implementation Challenges in Indonesia – Understanding Article 90 of the Patent Law - AFFA IPR

Safeguarding Patent Rights Amid Implementation Challenges in Indonesia – Understanding Article 90 of the Patent Law

Patent, Intellectual Property

In the landscape of Intellectual Property protection, Indonesia’s Patent Law sets a clear framework to ensure that Patents are registered and implemented for the nation’s benefit. Article 20 and its companion Article 20A of the Patent Law impose a fundamental obligation on Patent Holders: to commercially implement their Patents within Indonesian territory and report such implementation annually to the Minister.   However, recognizing the complex realities of bringing certain patented technologies to market, Article 90 introduces a crucial safeguard — a mechanism that allows flexibility in the face of genuine implementation delays. This provision is pivotal in balancing national interests with the practical constraints that Patent Holders may face.   Key Provisions of Article 90   Article 90 provides that: Discretion to Delay or Deny Compulsory Licenses: The Minister has the authority to delay or reject a request for a compulsory license if, based on recommendations from a team of experts and the Patent Holder’s explanation, it is established that the Patent in question reasonably requires more than 36 months to be commercially implemented in Indonesia. Requirement of Supporting Evidence: The Patent Holder must submit a formal statement supported by evidence demonstrating that the 36-month period is insufficient for commercial implementation. This evidence may include technical, financial, regulatory, or market-related obstacles that have prevented timely execution.   Relationship with Article 20 and 20A   Article 20 of the Patent Law mandates that every Patent must be implemented in Indonesia, while Article 20A requires Patent Holders to submit an annual declaration to the Minister detailing such implementation. These articles are designed to prevent the warehousing of Patents and ensure that patented inventions contribute to domestic innovation, manufacturing, and economic development.   Yet, strict enforcement of these provisions without flexibility could unjustly penalize inventors and companies that face legitimate delays. This is where Article 90 becomes essential: it prevents automatic penalties, such as the granting of compulsory licenses or potential cancellation of the Patent, by recognizing that not all Patents can be commercially viable within the same timeframe.   Practical Implications   Article 90 ensures that: ⁠Inventors are protected from losing control of their Patents due to delays beyond their control. ⁠Authorities are guided by expert input and factual evidence rather than rigid timelines. ⁠A balance is maintained between incentivizing local use of patents and acknowledging the real-world complexities of innovation, particularly in high-tech or heavily regulated industries.   Article 90 of the Indonesian Patent Law serves as a vital antidote to the potential rigidity of Articles 20 and 20A. It embodies a pragmatic approach to Patent enforcement by introducing flexibility and fairness into the system. For Patent Holders, especially those managing complex innovations, this article provides a necessary legal avenue to protect their rights while working towards the eventual implementation of their patents in Indonesia. Should you need more information about Indonesian Patent Law and maintaining your Patent in Indonesia, you can contact us through email [email protected].

Mandatory Patent Implementation Annual Reporting in Indonesia Is in Force - AFFA IPR

Mandatory Patent Implementation Annual Reporting in Indonesia Is in Force

Patent, Intellectual Property1 Comment

In accordance to Article 20A of Law No. 65 Year 2024, a Patent Holder is obliged to file an annual Patent implementation report to the Directorate General of Intellectual Property (DGIP) under the Ministry of Law before the annuity payment deadline. Be mindful that failure to implement a registered Patent in Indonesia may lead to the Patent Registration being subject to compulsory licensing and/or potential  Patent Invalidation, which can be filed before the Court of Commerce.   Under the Indonesian practice, what constitutes as a Patent implementation/use are as follows: Product is manufactured/process is used and commercialized; Product is manufactured/process is used but not yet commercialized; Importation of patented product/process; or Licensing of patented product/process.   While the implementing regulation for this specific matter has yet to be issued, the DGIP officers have urged the Patent holders to file the annual implementation report no later than the end of each year. Should you need more information about the annual Patent implementation report in Indonesia, feel free to contact us at [email protected].

From Fake to Facts: Taking Action Against Trademark Infringement in Indonesia - AFFA IPR

From Fake to Facts: Taking Action Against Trademark Infringement in Indonesia

Intellectual Property, Trademark

Have you ever found products imitating your Trademark being sold on the market without your permission? Or even worse—your Trademark suddenly being registered by someone else? Unfortunately, such incidents still frequently occur in Indonesia. Our country has once again been placed on the “Watch List” in the 2025 Special 301 Report released by the United States Trade Representative (USTR)—indicating that Intellectual Property (IP) enforcement, including Trademarks, remains a concern for the international community.   However, that doesn’t mean there’s nothing you can do. Here are concrete solutions you can take if your Trademark is being misused in Indonesia: Ensure Your Trademark Is RegisteredThe first and most crucial step is to ensure your Trademark is officially registered with the Directorate General of Intellectual Property (DGIP). Without registration, legal protection for your Trademark is extremely limited. If it hasn’t been registered yet, immediately file a Trademark application. If it has, ensure you have the registration documents and certificate(s) in hand. Gather Evidence of Infringement If you discover your Trademark is being used without authorization, collect as much evidence as possible: Photos of counterfeit or fake products; Links to online shops or marketplaces selling illegal products; Proof of purchase (if available); Screenshots of ads or promotions using your Trademark. The more comprehensive your evidence, the stronger your legal position will be. Use Reporting Mechanisms on Marketplaces and Social Media Many e-commerce platforms and social media in Indonesia now provide dedicated channels to report IP violations. If you find counterfeit products or infringing content, you can take the following actions: Fill out the IP infringement report form (Trademark); Attach your Trademark certificate and evidence of infringement; Request removal of the content or account. These steps usually can be processed more quickly and do not require going to court. Contact a Registered IP Consultant for Taking Further Legal Action(s) Dealing with Trademark infringement can be a complex and time-consuming process. That’s why working with a licensed IP Consultant is highly recommended. They can assist you with: Developing the right legal protection strategy; Supporting the filing of damages claims, infringement lawsuits, or negotiations; Coordinating with relevant authorities, such as the DGIP or the Police, when necessary. Should you need more information about Trademark protection in Indonesia, feel free to contact us at [email protected].

Discover 6 Intellectual Property Potentials in Padel - AFFA IPR

Discover 6 Intellectual Property Potentials in Padel

Patent, Intellectual Property, Trademark, Copyright, Industrial Design

Padel is experiencing rapid growth in Indonesia. Over the past few years, it has captured the attention of various groups — from sports communities and entrepreneurs to celebrities. Its popularity is reflected in its inclusion in PON XXI 2024 (National Sports Week) held in Aceh – North Sumatra, as well as in several tournaments held in Indonesia, including the Asia Pacific Padel Cup 2024 and Padel Pro Open 2025.   Padel was first created in 1969 in Acapulco, Mexico, by Enrique Corcuera. He modified a squash court at his home by adding walls and elements from tennis, creating a new game called “Paddle Corcuera.” This new game quickly attracted the attention of his friends, including Alfonso de Hohenlohe, who later introduced padel to Marbella, Spain in 1974 and built two courts there. From Spain, padel spread to Argentina (1975) and continued to grow in popularity across Europe and Latin America. In 1991, the Federation International de Padel (FIP) was established in Madrid, Spain, to regulate and promote the sport globally.   As the padel ecosystem continues to grow in Indonesia, various elements — such as tournament names, logos, racket designs, court technology, training strategies, and merchandise — are becoming strong identity markers with commercial value. All of these should and can be protected through various forms of Intellectual Property (IP) rights, so that all parties involved can benefit while supporting a more sustainable padel ecosystem.   Here are several relevant and potential IP categories in the world of padel:   Trademark Names of padel clubs, logos, slogans, tournaments, courts, training academies, apparel, padel balls, rackets, or other equipment should be protected to avoid the use of identical or confusingly similar names. These should be registered as Trademarks, which offer protection for 10 years and can be renewed indefinitely. Industrial Design The visual designs of rackets, special padel shoes, and uniquely styled tournament uniforms can be protected as Industrial Designs, with a protection period of up to 10 years. Patent This category includes technological innovations in racket materials or structure, automated digital scoring systems, training sensors, and unique portable padel court construction features. Such innovations can evolve continuously and offer local manufacturers or innovators a competitive edge. Copyright Promotional content such as tournament highlight videos, music, event posters, digital graphics, and training modules or documented game strategies is automatically protected under Copyright. However, formal recordation is recommended to strengthen legal proof of ownership. Trade Secret This category includes exclusive training techniques used by padel coaches, business strategies or community management models, and even recipes or formulas for sports nutrition products used by a club. Trade Secrets do not require registration but must be kept confidential to remain protected. Licensing & Franchising Business models such as court rentals, expansion of padel club branches, licensing tournament names for use in other cities, or even launching padel-themed café franchises can be governed through licensing or franchise agreements, and can be officially recorded to secure legal protection and expand commercial benefits.   Ultimately, padel is a fun sport and a gateway to economic opportunities through Intellectual Property assets. Business actors and padel communities must understand that the innovation, creativity, and identity they build today can become sustainable business value — if properly managed and protected. Should you need further information about registering and protecting Intellectual Property in the padel sport, feel free to contact us at [email protected].

Trademark Registration Procedure in Indonesia - AFFA IPR

Trademark Registration Procedure in Indonesia

Intellectual Property, Trademark

Registering a Trademark in Indonesia is a critical step for any foreign business aiming to enter or expand in the Indonesian market. As Southeast Asia’s largest economy with over 270 million people, Indonesia offers significant commercial opportunities, but also presents challenges in brand protection due to its growing yet competitive market landscape.   Trademark protection in Indonesia is primarily regulated under Law No. 20 of 2016 on Marks and Geographical Indications, which has been amended by Law No. 11 of 2020 on Job Creation and Law No. 6 of 2023. With some supporting regulations include Government Regulation No. 28 of 2019 (official fees), Government Regulation No. 22 of 2018 (Madrid Protocol implementation), Government Regulation No. 90 of 2019 (Trademark Appeal Commission), and Ministry Regulation No. 67 of 2016 (as amended by Regulation No. 12 of 2021) on Trademark Registration Procedures.   Types of Marks That Can Be Registered in Indonesia   You can register: Word mark Figurative mark Combination mark Three-dimensional mark Sound mark Hologram   Indonesia adheres to the first-to-file principle, so early registration is strongly encouraged. Prior use is not considered a strong, bona fide basis of protection in Indonesia.   Types of Marks That Cannot Be Registered   The following cannot be registered: If the Mark is contrary to public order or morality If the Mark misleads consumers about the nature, quality, or origin of goods/services Generic or descriptive terms without distinctiveness Identical or similar marks already registered for similar goods/services National flags, emblems, or state symbols For 3D Mark, it cannot be a functional feature.   Requirements to Register a Trademark   Foreign businesses must appoint a local registered IP/Trademark Consultant to file on their behalf.   Documents needed: Power of attorney – simply signed Statement of Mark Ownership – simply signed Specimen of Mark to be filed Details of goods/services and relevant class(es) Applicant’s data (name and address)   If claiming priority from a foreign application, the priority document must also be submitted.   Trademark Registration Procedure in Indonesia   Please note that it may take approximately 10-14 months from filing to the issuance of Trademark certificate. The stages are as follows: Filing Formality Examination (15 days) Publication (2 months) Examination Issuance of registration number Issuance of TM Certificate (Digital Certificate only)   Post-Registration: What to Do and Remember   Once your Trademark is registered: Use your mark within 5 years to avoid any non-use cancellation action filed by any 3rd party. Monitor and enforce your rights through warning letters or legal action. Renewal is due every 10 years and can be filed within 6 months before the expiration date (or during a 6-month grace period with a penalty). Record any change of ownership or license agreements with the DGIP.   Should you need further information regarding Trademark registration and protection strategies in Indonesia, feel free to contact us at [email protected].

4 Common IP Mistakes That Cost Companies Millions — And How to Avoid Them - AFFA IPR

4 Common IP Mistakes That Cost Companies Millions — And How to Avoid Them

Intellectual Property

Protecting intellectual property (IP) is crucial for businesses to maintain their competitive edge and avoid significant financial losses. Missteps in IP management can lead to costly legal battles, loss of market exclusivity, and reputational damage. At AFFA Intellectual Property Rights, we have observed how certain oversights can jeopardize a company’s assets. This article highlights common IP mistakes that have cost companies millions and offers guidance on how to avoid them.   Delaying Trademark Registration, Losing Momentum Real Case: A major phone company lost its momentum to secure its Mark easily in Indonesia because its former distributor managed to file it first in Indonesia. The company had to challenge the ownership of the Mark before the Court of Commerce. How to Avoid It: File early — before launching products or entering new markets. Have an agreement with potential distributors on IP ownership Neglecting International Trademark Protection: Locked Out of Your Brand Real Case: A fast-growing electric vehicle company faced a legal dispute in East Asia when a local businessman had already registered the company’s brand name. The company had to settle the matter through costly negotiations to enter the market under its own name. How to Avoid It: Create a global Trademark filing strategy — especially for key growth markets. Use the Madrid Protocol or local filings, depending on your market. Rely on local IP experts who understand the nuances of national systems. Failing to Record a Trademark License: Legal and Commercial Setbacks Real Case: Some overseas companies faced delays in distributing certified products because the Trademark they were using, although legally licensed, was not officially recorded with the authorities. Without this, certification bodies could not process mandatory approvals and licenses to be able to operate in Indonesia. How to Avoid It: Record all Trademark licenses at the national IP office. Work with consultants who understand licensing formalities and draft enforceable agreements. Do not assume a signed appointment contract is enough — a specific license agreement will be required. Not Using a Patent Locally: Risk of Revocation Real Case: In several jurisdictions, companies have had their Patents challenged or revoked because the inventions were not “worked” or implemented within the country. This has opened the door to compulsory licensing by third parties. How to Avoid It: Prepare a local implementation or commercialization strategy. Consider partnerships with local entities to meet legal requirements. Monitor “working” obligations in each country where you hold Patents.   Conclusion: Proactive IP Management is Essential Many companies only realize the importance of IP when it is too late, especially when it comes to Indonesia as a growing market. Indonesia is a challenging country when it comes to IP, but with proper planning, it does not have to be so challenging!   AFFA Intellectual Property Rights has helped businesses across the globe secure and protect their Trademarks, Patents, Industrial Designs, and licenses — both in Indonesia and internationally. From strategic filings to enforcement and compliance, we offer practical solutions that prevent losses before they happen. Should you need assistance securing or defending your IP in Indonesia or globally, contact AFFA Intellectual Property Rights today at [email protected].

Why Filing First is Not Enough — The Rise of Bad Faith Trademark Applications in Indonesia

Intellectual Property, Trademark

Indonesia’s Trademark landscape has become increasingly challenging for legitimate brand owners in recent years. Filing your Trademark first is no longer a guaranteed safeguard against opportunists. A concerning trend has emerged: the surge of bad faith Trademark applications, commonly called Trademark squatting.   At AFFA Intellectual Property Rights, we have witnessed — and successfully countered — this rise firsthand.   The Growing Threat of Bad Faith Filings According to data from the Directorate General of Intellectual Property (DGIP) in Indonesia, Trademark applications have steadily increased annually. However, not all of these filings are genuine. Opportunistic parties, both local and international, are taking advantage of Indonesia’s first-to-file system by registering Trademarks identical to or confusingly similar to well-known brands without any legitimate intent to use them.   These bad actors aim to profit by either selling the Trademark rights back to the rightful brand owners or using them to confuse consumers.   Real Examples: How AFFA Wins Against Squatters At AFFA, we have led multiple successful cases challenging bad faith registrations. Two notable victories highlight how vigilant defense and a strong legal approach can protect your brand:   Guangzhou Sanwich Biology Technology Co., Ltd. In 2024, our client, the owner of the well-known hair care brand SEVICH, faced a situation in which a third party registered their Trademark in Indonesia without authorization. We filed a Trademark invalidation action, presenting strong evidence of prior use and global brand recognition. The Commercial Court at the Central Jakarta District Court ruled in favor of our client, affirming that the third-party registration was made in bad faith.  Inner Mongolia Kunming Cigarette Limited Liability Company Similarly, this client, known globally for its DONGCHONGXIACAO brand of cigarettes, encountered unauthorized parties attempting to capitalize on its brand by filing Trademark applications in Indonesia. We secured a favorable decision invalidating the bad faith Trademark registration by leveraging thorough documentation, the client’s international reputation, and a well-structured legal argument.   Why Filing First Alone is Not Enough Indonesia operates on a first-to-file system, but: Squatters may file before you, especially if you have not entered the market yet. Even after filing, vigilance is required to monitor for similar or identical marks. The law provides avenues to invalidate bad faith registrations, but only if the rightful owner is proactive.   Our Approach to Defending Brands At AFFA, we go beyond simple filings: Trademark Monitoring: We routinely monitor new filings to detect possible bad-faith applications. Evidence Gathering: In invalidation actions, we compile comprehensive evidence — proving prior use, reputation, and lack of good faith from the applicant. Swift Legal Action: We quickly file oppositions or invalidations to block squatters before they gain leverage. Strategic Negotiation: When necessary, we negotiate favorable outcomes without lengthy litigation.   Conclusion: Protect Your Brand, Act Proactively The rise of bad faith Trademark filings in Indonesia is real, and serious players must be ready to defend their brand. Filing your Trademark early is necessary, but not sufficient. Active monitoring, quick response, and expert legal support are key.   AFFA is committed to helping businesses navigate these challenges and win the fight against Trademark squatters. Should you need assistance securing or defending your Trademark in Indonesia? Contact our team at AFFA Intellectual Property Rights today at [email protected].