In an increasingly competitive global market, Trademark protection is no longer optional—it is a fundamental foundation for business growth. One Indonesian brand leading by example is MATCHAMAN, a matcha-based beverage brand owned by PT. Puyo Grup Indonesia, widely recognized for its silky pudding outlets across the country. Today, MATCHAMAN has become a rising name…
In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities. Some examples of commonly encountered hashtags include: #FYP #photooftheday #KeepCookingMama #FreakyFriday #HowLowCanYouGo…
At the 47th ASEAN Summit held on 26–28 October in Kuala Lumpur, Malaysia, Timor Leste was ratified as the 11th member of ASEAN. Under the “Trade in Goods” framework, you may consider Timor Leste as your next export destination, since ASEAN membership brings more competitive tariffs, efficiency, and easier distribution within the region. But…
This question often arises amid the growing investment climate in Indonesia’s manufacturing industry. But what if the answer is: “not entirely safe”? What should you do to address all the risks? Risk of Infringement Even if you are the one manufacturing the product, the Trademark being used may already have been registered by…
Jakarta, 18 September 2025 – We are pleased to share that AFFA has been recognized with two awards at the Indonesia Law Firm Awards 2025, organised by Asia Business Law Journal. We received recognition as: Best Boutique Law Firm in Indonesia IP Enforcement Firm About the Awards The Indonesia Law Firm Awards…
In a significant development for Intellectual Property rights protection in Indonesia, AFFA Intellectual Property Rights has officially submitted a request to the Directorate General of Intellectual Property (DGIP) on 11 September 2025 to implement a landmark court decision by recording the invalidation of the “Deli Waffle + Logo” Trademark (No. IDM001120480) owned by ICEN LESTARI.…
Under normal circumstances, the publication of a Patent application is carried out no later than 18 months after the application’s filing date. However, Applicants may request accelerated publication, allowing the application to be announced earlier, namely, 6 months from the filing date. How can this be done? Requirements for Accelerated Publication To utilize…
当您在像印度尼西亚这样的外国提交商标时，风险并不总是来自直接抄袭。当地的“抢注者”往往会将您的商标翻译、音译或改造为印尼语（Bahasa Indonesia），从而制造出一个混淆性相似的版本，依然能够吸引您的市场，但在概念上却与您的商标相似甚至相同。 印尼《商标法》不仅承认相同商标，也承认混淆性相似商标可能构成侵权。然而，如果您仅以原始外文提交商标申请，就可能给他人留下机会，去抢先注册其印尼语对应版本。 例如，您已经在第3类（化妆品）中申请了“ROSE”商标。但如果审查员在审查过程中未能充分注意到概念上的相似性，其他人依然有机会在相同类别中注册“MAWAR”（“ROSE”的印尼语翻译）。 通过在一开始就同时申请印尼语版本的商标，您就能够锁定品牌身份的两个版本，大大增加了当地“山寨者”利用翻译漏洞的难度。 📩 邮箱 : [email protected] 📞 电话预约 : +62 21 83793812 💬 微信 : AFFAIPR