Protecting a Giant: Why Godzilla Needs Both 3D Mark and Industrial Design Status
This November, one of Japan’s oldest Intellectual Property (IP) assets celebrates its 70th anniversary. First introduced as a movie in 1954, Godzilla has since starred in over 40 films and animated series, and its Trademark is protected in more than 30 countries worldwide. As a giant mutant lizard with many variations, its likeness has…