One Product with Multiple Trademarks: A Smart Protection Strategy or Simply Overkill? - AFFA IPR

One Product with Multiple Trademarks: A Smart Protection Strategy or Simply Overkill?

In business practice, it is not uncommon to find a single product displaying more than one Trademark. This may include not only the primary logo, but also series names, sub-brands, flavor variants, mascots, and other visual elements—each of which may have been registered as a separate Trademark.   This phenomenon is commonly found in snacks,…