In the digital era, hashtags (#) that precede certain slogans or statements have become an important tool in marketing strategies. They make it easier for the public to find specific campaigns on social media, strengthen promotional identity, and even build user communities. Some examples of commonly...
At the beginning of 2025, Indonesia once again drew global attention as it joined international efforts to fight tuberculosis (TB), an ancient infectious disease. The collaboration between the Indonesian government and the Bill & Melinda Gates Foundation became a major highlight following news that Indonesia was selected...
At the 47th ASEAN Summit held on 26–28 October in Kuala Lumpur, Malaysia, Timor Leste was ratified as the 11th member of ASEAN. Under the “Trade in Goods” framework, you may consider Timor Leste as your next export destination, since ASEAN membership brings more competitive tariffs, efficiency,...
In an era when the definition of “beauty” is no longer a matter of taste but the result of scientific research and business strategy, Patents act like invisible fences protecting the technological gardens behind every cosmetic product. During the protection period, the inventor enjoys a time-limited monopoly,...
In recent years, the global conversation about Patents has shifted from who invented first to who controls the standard. Behind the arrival of 5G on our phones, Wi-Fi in every public space, and USB-C as a universal port, lies a term that increasingly dominates Intellectual Property discussions:...
