{"id":6010,"date":"2026-07-04T13:56:20","date_gmt":"2026-07-04T13:56:20","guid":{"rendered":"https:\/\/affa.co.id\/global\/?p=6010"},"modified":"2026-07-04T13:56:20","modified_gmt":"2026-07-04T13:56:20","slug":"top-15-trademark-classes-filed-by-u-s-applicants-in-indonesia-2026-edition","status":"publish","type":"post","link":"https:\/\/affa.co.id\/global\/2026\/07\/04\/top-15-trademark-classes-filed-by-u-s-applicants-in-indonesia-2026-edition\/","title":{"rendered":"Top 15 Trademark Classes Filed by U.S. Applicants in Indonesia (2026 Edition)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Indonesia continues to be a key market for U.S. brand owners. In terms of trade, U.S. exports to Indonesia reached approximately <\/span><b>USD 11 billion<\/b><span style=\"font-weight: 400;\"> in 2025, representing an 8.5% increase compared to 2024. Total bilateral trade between the two countries also reached approximately <\/span><b>USD 45.8 <\/b><span style=\"font-weight: 400;\">billion during the same year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Beyond trade, American business confidence in Indonesia is also reflected in its investment activities. According to the <\/span><b>U.S. Embassy<\/b><span style=\"font-weight: 400;\">, private U.S. investment in Indonesia generated an estimated <\/span><b>USD 130 billion <\/b><span style=\"font-weight: 400;\">in economic impact between 2014 and 2023, including approximately <\/span><b>USD 67 billion<\/b><span style=\"font-weight: 400;\"> in direct investment. Indonesia continues to attract U.S. investors thanks to its population of approximately 285 million people and an economy valued at around <\/span><b>USD 1.4 trillion<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Indonesia&#8217;s purchasing power is not driven solely by its domestic consumers. Although recent reports indicate some pressure on the middle class and household spending, the country&#8217;s market continues to be supported by urban consumers, the professional workforce, expatriates, and a growing number of international visitors. In June 2025 alone, Statistics Indonesia (BPS) recorded <\/span><b>1.42 million<\/b><span style=\"font-weight: 400;\"> international tourist arrivals, an 18.2% year-on-year increase. This reflects continued growth opportunities across premium products and services, lifestyle, hospitality, healthcare, technology, and consumer goods.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">From a Trademark perspective, Indonesia&#8217;s IP Office: <\/span><b>Directorate General of Intellectual Property (DGIP) <\/b><span style=\"font-weight: 400;\">recorded more than two million Trademark applications globally by the end of 2025, with a current average of approximately 300 new Trademark applications filed each day!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, several Trademark classes have consistently dominated filings submitted by U.S. applicants seeking protection in Indonesia. Please note that Indonesia still adopts the <\/span><b>Nice Classification 11th Edition<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Top Trademark Classes Filed by U.S. Applicants<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6011 size-large\" src=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2026\/07\/Screen-Shot-2026-07-04-at-00.36.38-1024x939.png\" alt=\"Top Class from US Applied to Indonesia - AFFA IPR\" width=\"1024\" height=\"939\" srcset=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2026\/07\/Screen-Shot-2026-07-04-at-00.36.38-1024x939.png 1024w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2026\/07\/Screen-Shot-2026-07-04-at-00.36.38-300x275.png 300w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2026\/07\/Screen-Shot-2026-07-04-at-00.36.38-768x704.png 768w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2026\/07\/Screen-Shot-2026-07-04-at-00.36.38.png 1088w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The dominance of<\/span><b> Class 9 <\/b><span style=\"font-weight: 400;\">highlights the strong interest of U.S. companies in technology, software, electronics, digital applications, and data-driven products. This reflects the global trend in which Trademarks no longer protect only physical products but also digital ecosystems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Class 35<\/b><span style=\"font-weight: 400;\">, ranking second, primarily covers business management, retail services, advertising, marketplaces, and commercial services. Its high filing volume suggests that many U.S. companies are not only introducing products into Indonesia but are also establishing distribution networks, commercial platforms, and long-term business operations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Class 5 <\/b><span style=\"font-weight: 400;\">remains another major category, reflecting significant opportunities in pharmaceuticals, dietary supplements, medical products, and wellness. As health awareness continues to increase among Indonesian consumers, this class has become an increasingly important area for U.S. brand owners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is followed by <\/span><b>Class 3 <\/b><span style=\"font-weight: 400;\">and<\/span><b> Class 25<\/b><span style=\"font-weight: 400;\">, demonstrating the strong potential for cosmetics, skincare, perfumes, fashion, apparel, and lifestyle brands. These sectors are particularly attractive to Indonesia&#8217;s urban population, affluent consumers, expatriates, and international visitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The strong performance of <\/span><b>Class 42<\/b><span style=\"font-weight: 400;\">, which ranks sixth, is also noteworthy. This class generally covers technology services, Software-as-a-Service (SaaS), IT consulting, software development, cloud computing, and research &amp; development. Its growing popularity indicates that Indonesia is increasingly being recognized as an attractive market for U.S. technology companies.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Significant Opportunities for U.S. Brand Owners<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For U.S. businesses, these figures demonstrate that Indonesia is far more than an export destination\u2014it is a strategic market for long-term brand expansion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Key opportunities include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secure Your Trademark Before the Market Becomes More Competitive<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Trademark Classes 9, 35, 5, 3, and 25 already show intense filing activity. Filing your Trademark early significantly reduces the risk of conflicts with third-party applications.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Protect Your Brand Before Appointing Local Distributors<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Many Trademark disputes arise because brand owners wait until after their products enter the Indonesian market before filing. Since Indonesia generally operates under a first-to-file Trademark system, early registration is essential to prevent third parties from registering your mark first.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthen Licensing and Franchise Opportunities<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A registered Trademark provides the legal foundation for licensing, distribution, franchising, and enforcement activities. It also enhances your negotiating position with local business partners.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Safeguard Your Brand Against Counterfeiting and Trademark Squatting<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Large and rapidly growing markets naturally attract imitation products and bad-faith Trademark filings. Registering your Trademark is the first and most effective step toward protecting your brand&#8217;s reputation and commercial value in Indonesia.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>Should you need more information regarding Trademark searches, registration, protection, licensing, and portfolio management in Indonesia, please contact us through the channels below and claim your FREE 15-minute consultation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udce9 E-Mail<\/span> <span style=\"font-weight: 400;\">: trademark@affa.co.id<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcde Book a Call<\/span> <span style=\"font-weight: 400;\">: +62 21 83793812<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcac WhatsApp<\/span> <span style=\"font-weight: 400;\">: +62 812 87000 889<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About AFFA:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support\u2014from prosecution and licensing to enforcement and commercialization\u2014in Indonesia\u2019s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including <\/span><b>\u201cBest Boutique Law Firm in Indonesia\u201d<\/b><span style=\"font-weight: 400;\"> and<\/span><b> \u201cIP Enforcement Firm\u201d <\/b><span style=\"font-weight: 400;\">at the Indonesia Law Firm Awards 2025 by <\/span><b>Asia Business Law Journal<\/b><span style=\"font-weight: 400;\">, as well as being listed as a <\/span><b>\u201cRecommended Firm 2024 \u2014 Indonesia\u201d<\/b><span style=\"font-weight: 400;\"> by <\/span><b>WTR 1000: The World\u2019s Leading Trademark Professionals<\/b><span style=\"font-weight: 400;\">. For more information, please visit: <\/span><a href=\"http:\/\/www.affa.co.id\"><span style=\"font-weight: 400;\">www.affa.co.id<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indonesia continues to be a key market for U.S. brand owners. In terms of trade, U.S. exports to Indonesia reached approximately USD 11 billion in 2025, representing an 8.5% increase compared to 2024. Total bilateral trade between the two countries also reached approximately USD 45.8 billion during the same year. &nbsp; Beyond trade, American business&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,102],"tags":[260,353,354,355,356,35,357,43,365,48,374,51,404,68,405,75,406,76,79,87,104,145],"class_list":["post-6010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","category-trademark","tag-amerika","tag-indonesia-trademark-registration","tag-overseas-trademark","tag-indonesia-patent-registration","tag-indonesia-industrial-design-registration","tag-trademark","tag-indonesia-copyright-registration","tag-intellectual-property","tag-nice","tag-merek","tag-class","tag-kekayaan-intelektual","tag-united-states","tag-affa","tag-america","tag-ip","tag-classes","tag-ki","tag-your-ip-is-our-expertise","tag-affa-ipr","tag-merek-indonesia-bisa","tag-timing-is-everything","category-81","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/6010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/comments?post=6010"}],"version-history":[{"count":3,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/6010\/revisions"}],"predecessor-version":[{"id":6015,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/6010\/revisions\/6015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media\/6013"}],"wp:attachment":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media?parent=6010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/categories?post=6010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/tags?post=6010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}