{"id":5612,"date":"2025-06-04T15:24:41","date_gmt":"2025-06-04T15:24:41","guid":{"rendered":"https:\/\/affa.co.id\/global\/?p=5612"},"modified":"2026-04-10T09:52:55","modified_gmt":"2026-04-10T09:52:55","slug":"trademark-squatting-in-indonesia-real-or-hype","status":"publish","type":"post","link":"https:\/\/affa.co.id\/global\/2025\/06\/04\/trademark-squatting-in-indonesia-real-or-hype\/","title":{"rendered":"Trademark Squatting in Indonesia: Real or Hype?"},"content":{"rendered":"

Spoiler: It\u2019s real \u2014 and surprisingly common.<\/strong><\/p>\n

 <\/p>\n

Trademark squatting is not just a scary headline. It frequently occurs in Indonesia, particularly in fast-moving consumer sectors such as beauty, fashion, and F&B. Both local and foreign parties rush to register brands that do not actually belong to them, hoping to profit when the rightful owner enters the market.<\/span><\/p>\n

 <\/p>\n

But here is the good news:\u00a0<\/strong><\/p>\n

Most squatters lose \u2014 if challenged strategically and in time.<\/span><\/p>\n

 <\/p>\n

However, this requires you to complete your \u201chomework\u201d before we can fight the squatter before the Court of Commerce in Indonesia, such as:<\/strong><\/p>\n

 <\/p>\n

    \n
  1. At least 5 Trademark registrations filed overseas before the squatter(s) filed the same Mark in Indonesia. The more registrations there is, the better.<\/span><\/li>\n
  2. Evidence of use overseas by your company.<\/span><\/li>\n
  3. If possible, any leads or evidence that suggest the squatter(s) had past interactions with your company (i.e., asking for license or distribution rights).<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Indonesia\u2019s Trademark Law allows oppositions at the Trademark Office stage and cancellations based on bad faith at the Court of Commerce stage. However, cautions and preparations are needed before you can pursue your rights in this case.<\/span><\/p>\n

     <\/p>\n

    Avoid the squat trap, email or book a free 15-minute call with us \u2014 let\u2019s make sure your Trademark stays yours!<\/strong><\/p>\n

     <\/p>\n

    \ud83d\udce9 E-Mail<\/span> : trademark@affa.co.id<\/span><\/p>\n

    \ud83d\udcde Book a Call<\/span> : +62 21 83793812<\/span><\/p>\n

    \ud83d\udcac WhatsApp<\/span> : +62 812 87000 889<\/span><\/p>\n

     <\/p>\n

    About AFFA:\u00a0<\/b><\/p>\n

    Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support\u2014from prosecution and licensing to enforcement and commercialization\u2014in Indonesia\u2019s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including <\/span>\u201cBest Boutique Law Firm in Indonesia\u201d<\/b> and<\/span> \u201cIP Enforcement Firm\u201d <\/b>at the Indonesia Law Firm Awards 2025 by <\/span>Asia Business Law Journal<\/b>, as well as being listed as a <\/span>\u201cRecommended Firm 2024 \u2014 Indonesia\u201d<\/b> by <\/span>WTR 1000: The World\u2019s Leading Trademark Professionals<\/b>. For more information, please visit: <\/span>www.affa.co.id<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Spoiler: It\u2019s real \u2014 and surprisingly common.   Trademark squatting is not just a scary headline. It frequently occurs in Indonesia, particularly in fast-moving consumer sectors such as beauty, fashion, and F&B. Both local and foreign parties rush to register brands that do not actually belong to them, hoping to profit when the rightful owner enters the market.   But here is the good news:\u00a0 Most squatters lose \u2014 if challenged strategically and in time.   However, this requires you to complete your \u201chomework\u201d before we can fight the squatter before the Court of Commerce in Indonesia, such as:   At least 5 Trademark registrations filed overseas before the squatter(s) filed the same Mark in Indonesia. The more registrations there is, the better. Evidence of use overseas by your company. If possible, any leads or evidence that suggest the squatter(s) had past interactions with your company (i.e., asking for license or distribution rights).   Indonesia\u2019s Trademark Law allows oppositions at the Trademark Office stage and cancellations based on bad faith at the Court of Commerce stage. However, cautions and preparations are needed before you can pursue your rights in this case.   Avoid the squat trap, email or book a free 15-minute call with us \u2014 let\u2019s make sure your Trademark stays yours!   \ud83d\udce9 E-Mail : trademark@affa.co.id \ud83d\udcde Book a Call : +62 21 83793812 \ud83d\udcac WhatsApp : +62 812 87000 889   About AFFA:\u00a0 Established in 1999, AFFA Intellectual Property Rights is an Indonesia-based boutique IP law firm serving international brands and innovators, offering full-service support\u2014from prosecution and licensing to enforcement and commercialization\u2014in Indonesia\u2019s dynamic IP landscape. Our firm is widely recognized for its excellence, with accolades including \u201cBest Boutique Law Firm in Indonesia\u201d and \u201cIP Enforcement Firm\u201d at the Indonesia Law Firm Awards 2025 by Asia Business Law Journal, as well as being listed as a \u201cRecommended Firm 2024 \u2014 Indonesia\u201d by WTR 1000: The World\u2019s Leading Trademark Professionals. For more information, please visit: www.affa.co.id.<\/p>\n","protected":false},"author":4,"featured_media":5614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81,102],"tags":[35,43,48,51,68,75,76,79,87,128,145,177,335],"_links":{"self":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5612"}],"collection":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/comments?post=5612"}],"version-history":[{"count":2,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5612\/revisions"}],"predecessor-version":[{"id":5953,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5612\/revisions\/5953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media\/5614"}],"wp:attachment":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media?parent=5612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/categories?post=5612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/tags?post=5612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}