{"id":5499,"date":"2025-03-15T07:13:35","date_gmt":"2025-03-15T07:13:35","guid":{"rendered":"https:\/\/affa.co.id\/global\/?p=5499"},"modified":"2025-03-30T14:20:51","modified_gmt":"2025-03-30T14:20:51","slug":"2-clubs-1-logo-expansion-imitation-or-pure-coincidence","status":"publish","type":"post","link":"https:\/\/affa.co.id\/global\/2025\/03\/15\/2-clubs-1-logo-expansion-imitation-or-pure-coincidence\/","title":{"rendered":"2 Clubs, 1 Logo \u2013 Expansion, Imitation, or Pure Coincidence?"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">In football, a club\u2019s visual identity, including its logo, is crucial in reflecting its history, values, and pride. But what happens when two clubs from different countries, separated by more than 1,300 kilometers, share the same logo?<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The case between Brighton &amp; Hove Albion FC from England and NK Jadran-Galeb from Croatia is an intriguing example that highlights the importance of respecting logo originality and avoiding the impression of riding on another club\u2019s popularity.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The History of Brighton &amp; Hove Albion\u2019s Logo<\/span><b style=\"font-weight: normal\"><\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Brighton &amp; Hove Albion FC was founded in 1901 and has undergone several logo changes since then. In 1977, the club adopted a logo featuring a seagull flying to the left and its nickname, <\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201cThe Seagulls.\u201d<\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> However, in 2011, the logo was updated to show the seagull flying to the right, enclosed in a blue circle with the words &#8220;BRIGHTON &amp; HOVE ALBION.&#8221; This design remains in use today.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">As a corporation, <\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The Brighton and Hove Albion Football Club Limited <\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">registered this logo as a Trademark with the <\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">UK Intellectual Property Office (UKIPO)<\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, covering Nice Classes 6, 9, 14, 16, 18, 21, 24, 25, 28, 35, 36, 38, 41, and 43, officially registered since October 28, 2011.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 8pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-5502\" src=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/Screen-Shot-2025-03-14-at-14.33.39-1024x784.png\" alt=\"\" width=\"1024\" height=\"784\" srcset=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/Screen-Shot-2025-03-14-at-14.33.39-1024x784.png 1024w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/Screen-Shot-2025-03-14-at-14.33.39-300x230.png 300w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/Screen-Shot-2025-03-14-at-14.33.39-768x588.png 768w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/Screen-Shot-2025-03-14-at-14.33.39.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>The Evolution of Brighton &amp; Hove Albion\u2019s Logo<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The Emergence of NK Jadran-Galeb\u2019s Seagull Logo<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">NK Jadran-Galeb is a football club based in Croatia. In 2001, two local clubs, NK Jadran (founded in 1947) and NK Galeb (founded in 1963), merged to form NK Jadran-Galeb. As a small club playing in the lowest tier of Croatian football, there is little information on when exactly the club started using a logo strikingly similar to Brighton &amp; Hove Albion\u2019s\u2014featuring a seagull and nearly identical color schemes. The only visible difference was the club name on the logo.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Coincidence or Deliberate Inspiration?<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The resemblance between the two logos raises the question: Did Brighton &amp; Hove Albion\u2019s logo directly inspire NK Jadran-Galeb, or was it purely coincidental? Given the level of similarity, many believe NK Jadran-Galeb intentionally took inspiration from Brighton\u2019s design. Adding to the speculation, Jadran-Galeb is not a coastal city where seagulls are a prominent symbol.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The similarity came to public attention in late 2024, when NK Jadran-Galeb representatives visited Brighton &amp; Hove Albion\u2019s office in England and pointed out the resemblance between their logos. Strangely enough, instead of raising concerns, the Jadran-Galeb representatives requested donations of sports equipment, claiming they shared the same logo. However, rather than receiving donations, they were handed a cease-and-desist letter.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 8pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-5501\" src=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb-1024x444.jpg\" alt=\"\" width=\"1024\" height=\"444\" srcset=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb-1024x444.jpg 1024w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb-300x130.jpg 300w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb-768x333.jpg 768w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb-1536x665.jpg 1536w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/NK-Jadran-Galeb.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>NK Jadran-Galeb Squad 2024<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Actions Taken by Both Parties<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Upon realizing the striking similarity, Brighton &amp; Hove Albion sent an official letter to NK Jadran-Galeb, requesting them to change their club logo and stop using it across all forms of public media, including their official website and promotional materials. Although there were no legal threats in the letter, Brighton\u2019s firm request demonstrated their commitment to protecting their Trademark.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">In response, NK Jadran-Galeb agreed to change their logo. The Croatian Football Federation also removed NK Jadran-Galeb\u2019s old logo from its official website as a sign of respect for Brighton &amp; Hove Albion\u2019s Trademark rights.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">As of January 30, 2025, NK Jadran-Galeb unveiled a new logo, still featuring a seagull, but now facing forward.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: center;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 8pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5500\" src=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/grb-e1742022515191.jpg\" alt=\"\" width=\"987\" height=\"562\" srcset=\"https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/grb-e1742022515191.jpg 987w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/grb-e1742022515191-300x171.jpg 300w, https:\/\/affa.co.id\/global\/wp-content\/uploads\/sites\/10\/2025\/03\/grb-e1742022515191-768x437.jpg 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/>NK Jadran-Galeb\u2019s New Logo<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">The case between Brighton &amp; Hove Albion and NK Jadran-Galeb underscores the importance of respecting originality in logo design. A logo as a Trademark (not copyright) is more than just a visual symbol; it represents a club\u2019s identity and values. Using a similar or copied design without permission can create the impression of exploiting another club\u2019s popularity and may lead to legal disputes. Therefore, every club must ensure that its visual identity is unique and does not infringe upon another\u2019s Trademark rights.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">You might also want to read:<\/span><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\"><br \/>\n<\/span><a style=\"text-decoration: none\" href=\"https:\/\/affa.co.id\/global\/2024\/05\/28\/various-intellectual-properties-in-football\/\"><span style=\"font-size: 11pt;font-family: Montserrat,sans-serif;color: #1155cc;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: underline;vertical-align: baseline\">Various Intellectual Properties in Football<\/span><\/a><\/p>\n<p><span style=\"font-size: 11pt;font-family: Montserrat, sans-serif;color: #000000;background-color: transparent;font-weight: bold;vertical-align: baseline\">Should you need more information on Trademark protection in Indonesia and abroad, you can contact us via email at <\/span><a href=\"mailto:trademark@affa.co.id\"><span style=\"font-size: 11pt;font-family: Montserrat, sans-serif;color: #1155cc;background-color: transparent;font-weight: bold;vertical-align: baseline\">trademark@affa.co.id<\/span><\/a><span style=\"font-size: 11pt;font-family: Montserrat, sans-serif;color: #000000;background-color: transparent;font-weight: bold;vertical-align: baseline\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In football, a club\u2019s visual identity, including its logo, is crucial in reflecting its history, values, and pride. But what happens when two clubs from different countries, separated by more than 1,300 kilometers, share the same logo? The case between Brighton &amp; Hove Albion FC from England and NK Jadran-Galeb from Croatia is an intriguing example that highlights the importance of respecting logo originality and avoiding the impression of riding on another club\u2019s popularity. The History of Brighton &amp; Hove Albion\u2019s Logo Brighton &amp; Hove Albion FC was founded in 1901 and has undergone several logo changes since then. In 1977, the club adopted a logo featuring a seagull flying to the left and its nickname, \u201cThe Seagulls.\u201d However, in 2011, the logo was updated to show the seagull flying to the right, enclosed in a blue circle with the words &#8220;BRIGHTON &amp; HOVE ALBION.&#8221; This design remains in use today. \u00a0 As a corporation, The Brighton and Hove Albion Football Club Limited registered this logo as a Trademark with the UK Intellectual Property Office (UKIPO), covering Nice Classes 6, 9, 14, 16, 18, 21, 24, 25, 28, 35, 36, 38, 41, and 43, officially registered since October 28, 2011. The Evolution of Brighton &amp; Hove Albion\u2019s Logo \u00a0 The Emergence of NK Jadran-Galeb\u2019s Seagull Logo \u00a0 NK Jadran-Galeb is a football club based in Croatia. In 2001, two local clubs, NK Jadran (founded in 1947) and NK Galeb (founded in 1963), merged to form NK Jadran-Galeb. As a small club playing in the lowest tier of Croatian football, there is little information on when exactly the club started using a logo strikingly similar to Brighton &amp; Hove Albion\u2019s\u2014featuring a seagull and nearly identical color schemes. The only visible difference was the club name on the logo. \u00a0 Coincidence or Deliberate Inspiration? \u00a0 The resemblance between the two logos raises the question: Did Brighton &amp; Hove Albion\u2019s logo directly inspire NK Jadran-Galeb, or was it purely coincidental? Given the level of similarity, many believe NK Jadran-Galeb intentionally took inspiration from Brighton\u2019s design. Adding to the speculation, Jadran-Galeb is not a coastal city where seagulls are a prominent symbol. \u00a0 The similarity came to public attention in late 2024, when NK Jadran-Galeb representatives visited Brighton &amp; Hove Albion\u2019s office in England and pointed out the resemblance between their logos. Strangely enough, instead of raising concerns, the Jadran-Galeb representatives requested donations of sports equipment, claiming they shared the same logo. However, rather than receiving donations, they were handed a cease-and-desist letter. NK Jadran-Galeb Squad 2024 \u00a0 Actions Taken by Both Parties \u00a0 Upon realizing the striking similarity, Brighton &amp; Hove Albion sent an official letter to NK Jadran-Galeb, requesting them to change their club logo and stop using it across all forms of public media, including their official website and promotional materials. Although there were no legal threats in the letter, Brighton\u2019s firm request demonstrated their commitment to protecting their Trademark. \u00a0 In response, NK Jadran-Galeb agreed to change their logo. The Croatian Football Federation also removed NK Jadran-Galeb\u2019s old logo from its official website as a sign of respect for Brighton &amp; Hove Albion\u2019s Trademark rights. \u00a0 As of January 30, 2025, NK Jadran-Galeb unveiled a new logo, still featuring a seagull, but now facing forward. \u00a0 NK Jadran-Galeb\u2019s New Logo \u00a0 The case between Brighton &amp; Hove Albion and NK Jadran-Galeb underscores the importance of respecting originality in logo design. A logo as a Trademark (not copyright) is more than just a visual symbol; it represents a club\u2019s identity and values. Using a similar or copied design without permission can create the impression of exploiting another club\u2019s popularity and may lead to legal disputes. Therefore, every club must ensure that its visual identity is unique and does not infringe upon another\u2019s Trademark rights. \u00a0 You might also want to read: Various Intellectual Properties in Football Should you need more information on Trademark protection in Indonesia and abroad, you can contact us via email at trademark@affa.co.id.<\/p>\n","protected":false},"author":4,"featured_media":5503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81,102],"tags":[35,43,48,51,68,75,76,79,87,145,246],"_links":{"self":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5499"}],"collection":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":4,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"predecessor-version":[{"id":5507,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/posts\/5499\/revisions\/5507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media\/5503"}],"wp:attachment":[{"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affa.co.id\/global\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}